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Global Supplement Business Report 2027

(Available for presale)

The NBJ Global Supplement Business Report 2027 delivers essential intelligence for internationally focused supplement companies navigating an increasingly complex global marketplace. This comprehensive report provides detailed sales and growth analysis of finished product supplements across 22 countries and regions worldwide, offering preliminary 2026 data that accounts for currency conversion and inflation considerations. Coverage spans established markets including the United States, Canada, Japan and Australia/New Zealand, plus high-growth regions like China, India, Latin America, Middle East and Africa, and Eastern Europe/Russia, with 10 individual Western European countries detailed separately.

The report features category-specific insights revealing growth drivers across regions, in-depth profiles of top global supplement brands and a list of the top 15 global companies by revenue, equipping executives with the data-driven intelligence needed for strategic decision-making in today's dynamic international supplement market.

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The NBJ model pulls from myriad data sources, outlined in the methodology at the end of this report. Critical to our outputs is our partnership with SPINS, which powers our retail data and understanding and whose Amazon data supports our e-commerce projections.

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Our unique methodology tells you

what people are buying

where they're buying it

why they're buying it

Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecasts

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Testimonials

Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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