NBJ
products/nbjr189.jpg
Digital-only Access $3,495.00
Available

Practitioner Channel Report 2026

(Available for presale)

How has the practitioner channel shifted over the past few years? What metrics do practitioners use to prescribe supplements to patients? Answer these questions and more with the 2026 Practitioner Channel Report.

This meticulously researched and data-driven report unlocks a comprehensive understanding of the practitioner sales channel within the dynamic supplements industry. It delves into the nuances of the practitioner sales ecosystem, offering a strategic roadmap for investors and supplement providers to navigate and optimize their engagement with healthcare professionals.

The report features detailed market sizing and growth data across categories and health conditions, as well as sales performance by practitioner type. It also includes exclusive consumer and health practitioner survey data, highlighting driving interests, supplement discovery trends, and education opportunities within the practitioner channel.

Issues Per Year 1
NBJ

The NBJ model pulls from myriad data sources, outlined in the methodology at the end of this report. Critical to our outputs is our partnership with SPINS, which powers our retail data and understanding and whose Amazon data supports our e-commerce projections.

Powered by

product_pages/nbj23_methodology_multiinputdatamodel_whitecircle.jpg

Our unique methodology tells you

what people are buying

where they're buying it

why they're buying it

Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecasts

Explore Our Unique Model

FAQ's

Get Your Questions Answered

Meet the Team

See Who's Behind Our Data

Testimonials

Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

Trusted by:

Featured in: