Social Commerce Report 2026
The 2026 Social Commerce Report by NBJ is a groundbreaking exploration of social commerce as a transformative new sales channel. Fueled by the influence of health and wellness creators and viral video content, social commerce—which NBJ is initially defining as social platforms with native (in-app) checkout, e.g., TikTok—is emerging as a powerful discovery engine, especially for products with unique selling points.
This first-ever report delves into the dynamic growth of social commerce, driven by platforms like TikTok Shop, which is projected to generate over $1 billion in supplement sales for 2025. Specialty products are thriving on TikTok, lifted by trending ingredients such as probiotics/prebiotics, omega-3s, digestive enzymes, and collagen. These ingredients resonate with consumers due to their diverse benefits, from gut health solutions to beauty-from-within and healthy aging trends.
Key Highlights include:
- Top 10 Brands by TikTok Shop Growth and Sales: Discover which brands are leading the charge in social commerce.
- Social Commerce Supplement Sales by Top Ingredients: Gain insights into the ingredients driving sales and consumer interest.
- Consumer Behavior Data: Understand how users discover, engage with, and purchase supplements through social platforms.
NBJ’s Social Commerce Report is more than just a collection of data—it’s a narrative about the changing landscape of the supplement industry. It offers actionable insights into consumer trends, product performance, and platform dynamics, helping brands navigate this new era of social commerce.
