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Sports Nutrition and Weight Management Report 2026

(Available for presale)

Sports Nutrition and Weight Management represent two of the most aspirational segments in the nutrition industry, with consumers striving to achieve healthier, stronger, and more energetic lifestyles. The 2026 Sports Nutrition and Weight Management Report provides a comprehensive look at how these aspirations are shaping supplement sales and driving consumer focus across product categories. 

This report explores sales trends, consumer behaviors, and market dynamics within these fast-evolving sectors. It examines key categories, subcategories, and sales channels, offering insights into what consumers are buying, why they are buying it, and how they discover new products. 

What's Inside: 

  • 102 market-sizing charts tracking sales growth and market share from 2021 to 2029 across functional sports protein beverages, nutrition bars and gels, hydration and energy beverages, sports nutrition pills, gummies and powders, weight management meal replacements and pill supplements. 
  • 47 consumer survey charts based on two distinct focus groups: consumers who purchase sports nutrition or active lifestyle products, and consumers who want to lose more than 10 pounds for the weight management section. 
  • 18 strategic company profiles providing detailed analysis of revenue, product innovation, and key headlines for the larger players in the sports nutrition and weight management market.  
  • Market manifestations—product callouts that exemplify current sports nutrition and weight management trends in action. 

Access first-time ingredient breakouts for astaxanthin, glutathione, and L-theanine, plus expanded HMB and creatine data now covering both powders and pills/gummies. Review exclusive GLP-1 impact analysis with time-series data comparing 2024 and 2026 consumer sentiment around medications and their effect on supplement purchasing. 

Who Needs This Report:

Designed to guide executives, marketers, and product developers, the report highlights growth opportunities, emerging trends, and actionable strategies to navigate the complexities of these trend-driven markets. Essential for functional food and beverage brands, energy and hydration companies, protein manufacturers, sports nutrition players, weight management providers, ingredient suppliers, formulators, investors, and market analysts positioning for success in the industry's next phase.

Issues Per Year 1
NBJ

The NBJ model pulls from myriad data sources, outlined in the methodology at the end of this report. Critical to our outputs is our partnership with SPINS, which powers our retail data and understanding and whose Amazon data supports our e-commerce projections.

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Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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