Supplement Business Report 2026
(Available for presale)
The 2026 Supplement Business Report is your go-to resource for navigating an industry in flux. Often referred to as the “bible of the industry,” NBJ’s flagship report combines unmatched sales and growth data with expert commentary that brings market dynamics into focus. Inside, you’ll find detailed breakdowns of category and ingredient performance—tracking everything from vitamin A to zinc—and robust channel analysis across mass market, natural and specialty, and e-commerce.
Whether you’re preparing for a product launch, assessing supply chain resilience or identifying the next high-growth format, the 2026 Supplement Business Report gives you the data and perspective to lead with confidence. This is more than a report—it’s your roadmap for what’s now and what’s next in supplements.
