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How We Help

MarketReady Insights connects business with the resources they need and provides solutions to make regulatory compliance easy and accessible so businesses like yours can start out and stay compliant as they grow.

CPG Compliance Solution

MarketReady Insights helps ensure labels and marketing material for consumer packaged goods (CPGs) meet federal regulatory requirements, e.g., product labeling must correspond with intended use, required labeling elements must be presented properly, ingredients must be appropriate for the product type and label and marketing claims must conform to regulations.

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Supplier Compliance Solution

Suppliers marketing ingredients for use in foods, dietary supplements and cosmetics must properly label their products, substantiate their claims and only make permissible claims. MarketReady Insights helps ingredient suppliers develop marketing materials that meet these criteria while still effectively educating buyers about an ingredient’s value.

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Digital Compliance Solution

FDA’s regulations apply whenever businesses present information accompanying their products’ sales. Companies’ sophistication in maintaining their digital materials’ compliance must keep pace with the growth of e-commerce. MarketReady Insights helps businesses create digital identities for their brands that consumers will trust and regulators ignore.

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Supply Chain Security Assessment

Businesses depend on current Good Manufacturing Practices (cGMPs) being implemented throughout their supply chains. Many problems can be avoided by creating ingredient and finished product specifications and ensuring they are respected. MarketReady Insights helps businesses understand how to qualify suppliers, know which documents to maintain, and prevent issues from becoming problems.

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Go-To-Market (GTM) Blueprint

The Natural Products Expos, produced by parent company Informa, provide spectacular launchpads for start-ups and emerging brands. Businesses world-wide recognize them as premier gateways to the health and nutrition industry. MarketReady's Go-To-Market (GTM) services bring connections, resources and expertise drawn from events to help our GTM businesses succeed. When combined with our regulatory services, MarketReady can help a new brand establish a path, reduce its time to market, reduce its costs and successfully launch its products.

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Contract Manufacturing Screening

Young businesses in the health and nutrition industry often find developing relationships with the right contract manufacturers to be essential. Contract manufacturers fully GMP-certified by reputable third-party certifiers, possessing the operational expertise to handle both routine and unexpected manufacturing challenges, can safeguard a brand’s success. MarketReady Insights teaches companies how to identify reputable partners, what to ask during facility inspections, and how to structure the contract manufacturer’s responsibilities.

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Exporting with Ease

Informa hosts international businesses at health and nutrition events around the world and MarketReady Insights eases their entry to the US market. MarketReady helps businesses create US-compliant labels, develop US-compliant marketing and understand US regulatory requirements for exporting to the US. With Informa’s NEXT Data & Insights, overseas customers can evaluate, quantitatively, the likely success of their products. MarketReady helps overseas customers determine which value claims and certifications are appropriate for their products and most desired by US consumers. Copy editing is also available to ensure that foreign manufacturers communicate their messages effectively.

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Innovation: Seeing Around Corners

Innovating can mean creating a new product or process, using a traditional ingredient in a new format, or expanding into a new product category. MarketReady Insights helps businesses confidently pursue these strategies by:

  • Addressing regulatory issues early.
  • Offering NEXT Data & Insights services to scope the new market.
  • Testing their new product with NEXT Concept Lab.
  • Using Informa’s Connect event databases to help find the necessary marketing partners.
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Advertising & Substantiation

FTC requires claims used in advertising to be truthful, not deceptive or unfair, and adequately substantiated. MarketReady helps companies ensure their ads and paid content meet these requirements. MarketReady also connects its customers with the right Informa content and sponsorship teams to develop custom paid content and opportunities. 

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Endorsements, Influencers & Social Media

New Hope Network, an Informa company, helps to shape market values within the natural products industry by promoting reputable influencers with the right credentials and experience. MarketReady Insights can connect its customers with these leaders while also helping businesses follow the rules for endorsements, influencers and using social media. 

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Sustainability & Certifications

As the world’s leading knowledge and information company, and one committed to its own sustainable practices, Informa provides venues—such as Esca Bona and the Natural Products Expos—for specialists to exchange and incubate new ideas for innovating sustainability. MarketReady Insights can connect clients to these leaders in sustainability and introduce them to new initiatives. MarketReady also helps brands build clean labels and provides trends data on value claims and sustainability certifications so businesses can determine which are most valuable to them and their customers.

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Due Diligence for Investment Capital

Health and wellness brands seeking early capital from investors can benefit from a simple, abbreviated, due diligence review. Informa’s Nutrition Capital Network brings active investors together with curated brands in the health and nutrition industry. Compliant labeling and attention to cGMPs make investment candidates more attractive and build investor confidence. MarketReady Insights provides services and expertise for brands to demonstrate these characteristics, and can help businesses find mentors to take them to the next level.

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