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How We Help

Market Entry

Go-To-Market

The Natural Products Expos, produced by parent company Informa, provide spectacular launchpads for start-ups and emerging brands. Businesses world-wide recognize them as premier gateways to the health and nutrition industry. MarketReady's Go-To-Market (GTM) services bring connections, resources and expertise drawn from events to help our GTM businesses succeed. When combined with our regulatory services, MarketReady can help a new brand establish a path, reduce its time to market, reduce its costs and successfully launch its products.

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Contract Manufacturing

Young businesses in the health and nutrition industry often find developing relationships with the right contract manufacturers to be essential. Contract manufacturers fully GMP-certified by reputable third-party certifiers, possessing the operational expertise to handle both routine and unexpected manufacturing challenges, can safeguard a brand’s success. MarketReady Insights teaches companies how to identify reputable partners, what to ask during facility inspections, and how to structure the contract manufacturer’s responsibilities.

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Exporting to the US

Informa hosts international businesses at health and nutrition events around the world and MarketReady Insights eases their entry to the US market. MarketReady helps businesses create US-compliant labels, develop US-compliant marketing and understand US regulatory requirements for exporting to the US. With Informa’s NEXT Data & Insights, overseas customers can evaluate, quantitatively, the likely success of their products. MarketReady helps overseas customers determine which value claims and certifications are appropriate for their products and most desired by US consumers. Copy editing is also available to ensure that foreign manufacturers communicate their messages effectively.

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Innovation

Innovating can mean creating a new product or process, using a traditional ingredient in a new format, or expanding into a new product category. MarketReady Insights helps businesses confidently pursue these strategies by:

  • Addressing regulatory issues early.
  • Offering NEXT Data & Insights services to scope the new market.
  • Testing their new product with NEXT Concept Lab.
  • Using Informa’s Connect event databases to help find the necessary marketing partners.
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