Roller coasters and fire hoses – these are the metaphors we use to describe market entry for young businesses, those with new lines and those entering new markets. The journey is one of exhilaration, endless challenge, trepidation, and mastery on the road to success. Learn the stories behind these successful new businesses, the challenges they’ve faced and the solutions they’ve found.
Shelley Sapsin, Director of MarketReady Insights, facilitated this casual roundtable discussion. And as they say, you don’t know, what you don’t know, until you do. Join us here for some market ready insights.
Compliance not on your radar? Think it’s too expensive? Listen to UNPA’s Loren Israelsen speak about MarketReady Insights….
April 23, 2021
MarketReady is a regulatory consulting and resource provider for Informa’s health and nutrition businesses. It helps businesses comply with U.S. regulatory requirements, understand and meet event standards, and identify the resources they need to market products successfully in the U.S.
FEB 23, 2021
Legislators from nine states announced on February 1 that they would work together to introduce Extended Product Responsibility (EPR) packaging bills in their states (or similar legislation). EPR shifts responsibility for end-of-life product disposal from municipalities and consumers to manufacturers and brand owners. It alters economic incentives by legislative mandate to motivate industry financially to minimize (or ideally design) waste out of the system. It is seen as a tool in the pursuit of a circular economy where waste is eliminated, and resources reused.
FEB 12, 2021
Ingredient suppliers, and brands responsible for finished products, want to highlight clinical studies supporting their product claims. Yet, questions about DSHEA’s scientific literature exemption, part of the FD&C Act, come up frequently for our clients. While DSHEA does carve out an exception for scientific literature, it must be used with care. Read on for some of MarketReady's best practices.
JAN 5, 2021
Amazon is in the process of tightening quality assurance requirements for supplements sold through its platform. These changes, which the retailer started rolling out over the last few weeks, require supplement brands to submit new documentation proving that products are legal, safe and accurately labeled.
AUG 24, 2020
It’s not uncommon for new businesses to apply for exhibition at Natural Products Expos with “hangover” treatments, either as beverages or more commonly, dietary supplements. Applicants can be surprised to learn these claims fall outside Expo Standards.
JUL 23, 2020
Consumers want natural cosmetics but labeling such products as natural exposes brands to litigation risk due to a lack of regulatory and statutory definition of the term “natural.”
JUL 20, 2020
Botanical identification and testing: it sounds glamorous and sexy, does it not? Well, no matter how it sounds, it plays a vital part in producing quality food supplements.
JUL 23, 2020
What suppliers and brand marketers need to know about developing a market entry strategy that ensures meeting regulatory guidelines and targets whitespace opportunity