MarketReady Verified
Many customers and retailers want to know that if a brand is on the shelf, it has been reviewed for FDA and natural product compliance, and that a third party has verified that any claims its label makes are true. MarketReady Verified is an option for those brands.
After receiving a MarketReady review and implementing recommended revisions, the brand may resubmit the labeling and if the recommendations have been implemented, MarketReady will issue a "MarketReady Verified" statement and seal which can be used to differentiate a product on Beacon Discovery or at our events.
To be eligible for our events or a MarketReady Verified seal, products must first meet New Hope standards for natural and organic products, which go beyond those required by other certifying agencies. Not only must products must also meet FDA labeling requirements to be eligible, they must also not contain artificial sweeteners, colors or flavors. They also must not contain high fructose corn syrup, MSG, trans fats or partially hydrogenated oils.
What This Means for Retailers
and Their Customers
- Products with the MarketReady Verified seal allow retailers to be confident that labeling has been reviewed and revised for FDA labeling compliance.
- Buyers can choose products verified by MarketReady and know that labeling meets US regulatory requirements to accelerate products to the shelf.
- MarketReady Verified accelerates in-house product verification by ensuring that emerging brands are compliant with federal labeling requirements. This means that new and unique products can be on your shelves even faster.
- MarketReady Verified will be a filterable option on Beacon Discovery and will ease buyers’ search for new and innovative products within the marketplace.
What This Means for Natural
Products Brands
- A MarketReady Verified seal helps brands build trust in the marketplace, differentiate themselves from competitors, and accelerate their path onto retail shelves.
- Products that are MarketReady Verified have a greater opportunity for success and standing out to retailers.
- Brands that have submitted a product for review by MarketReady may pay for an upgrade to MarketReady Verified. After the review, they will need to resubmit the product to make sure the recommended changes have been made before being awarded the verified seal.
- MarketReady Verified will be a filterable option on Beacon Discovery, and help brands to stand out to retailers who are looking for products that are ready to be on their shelves.
