Are you seeing anecdotal trends in your consumer habits, but haven't been able to back them up with market data? Well, that's where NBJ comes in.  ...

From the hippie aisle to the mainstream – herbs and botanicals sales are growing faster than ever, and this report is a must-have for understanding...

What types of supplements are people buying, and why? The meteoric growth of the supplement industry in 2020 has been the focus of NBJ's analysis...

Following a historic year of growth in the supplement industry, the 2021 edition of NBJ's keystone report tackles the question on everyone’s mind...

NBJ is excited to debut this new Active Lifestyle Report, taking the place of the Sports Nutrition & Weight Management Report. With a shift in ...

Features: Don’t talk about vaccines - Supplement brands wary to wade into the fray, for two big reasons TikTok isn’t going anywhere - How brands...

Features: The precedent of peril - With the COVID pandemic well into its second year, the supplement industry has gotten used to adapting and as ...

Features The big challenges of being big - As the supplement industry grows, younger generations question the values of big business Value brand...

Features: The Rise of Nestlé and Unilever - Two giants consolidate in supplements, larger cast of characters waits in the wings Investing in the...

Features: Learning from history, while it’s happening - Growth in condition-specific supplements during pandemic boom could provide lessons for s...