2019 Sales Channel Report

In an omnichannel continuum that includes same-day delivery, cashierless grab-and-go stores, curbside pickup, meal kits, mobile ordering, self-scanning carts, smart home integration, pop-up stores, voice-directed shopping and whatever tomorrow brings, we could say it’s never been easier to buy. And it’s never been easier to be confused. The question is who is actually confused: the buyers or the brands?

The demands of marketing require brand managers to know who’s buying, how they’re buying and how much they are paying across multiple channels while simultaneously analyzing that mound of data to see where those shoppers overlap. With that analysis in hand, they can then try to devise a plan that choreographs the brand presence across those channels to deliver an experience that matches the brand promise and identity.

All that confusion, with channels and product categories buffeted by the never-static demands of the omnichannel era, requires the best tool to apply to the challenge. The NBJ Sales Channel Report is designed to be that tool. Omnichannel made it easy for consumers to buy. NBJ helps make it easy to sell to them.

What's Included:

• $219 Billion Natural and Organic Products Industry by Channel, 2018
• Natural and Organic Product Market Share by Channel, 2014-2022E
  
• Brick and Mortar vs. DTC Sales and Growth, 2014-2022E
• Supplement Market Share by Channel, 2014-2022E

For a listing of all data charts – download the Table of Contents