How do women’s attitudes towards health/nutrition vary from generation to generation? What are the motivations behind women’s buying behavior?

This meticulously crafted report combines comprehensive consumer survey data with expert analysis to dive into the top concerns and trends of an often-overlooked segment in the natural products industry: women.

The 2023 Women's Health Report highlights that even amongst the complexity of this audience, being the primary shopper in most households results in women having power and influence in the market. While 70% of consumers reported interest in supplements tailored for the female body, 50% reported preference for a multivitamin their whole family can use. Understanding the driving factors behind women's shopping trends is invaluable for businesses and organizations seeking to effectively reach and engage this vital demographic.

From Sports Nutrition to Menopause, this report provides a comprehensive breakdown of the top 6 health concerns women want to remedy with supplements, as well as market manifestations highlighting the products thriving in these categories.

Backed by expert commentary and data analysis, the Women’s Health Report highlights the opportunities for growth and improvement with this highly influential target audience. It is our firm belief that creating real products tailored to the female body will benefit the industry as a whole and create a market where women's health needs are truly acknowledged and addressed.

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Each chapter contains action items to bring the insights into your day-to-day