Over 50 Data Charts
15 Delivery Formats
Consumer research from April 2023
Among 1,000 frequent supplement users
Raw Data + PPT Slides
Table of Contents
Click through each tab for an overview of each chapter and its data charts and survey questions.Download the Table of Contents
Tablets, softgels, capsules, vegetarian capsules and pill packs
Gummies and chewables
Shots and liquids
Acknowledgments and definitions
The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.
Ecommerce model supported by
Our unique methodology tells you
- what people are buying
- where they're buying it
- why they're buying it
Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecastsExplore Our Unique Model
Director, Brand Strategy
"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."
Director of Marketing
"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."
"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"