The Delivery Format Report is the go-to resource for everything you need to know on long lasting trends within the industry. We examine the performance across 15 formats to identify the stand-out categories, what the hot trends are and which formats are tried and true.

After surveying 1,000 frequent dietary supplement users the results showed that 63% of users agreed that they seek out science backed supplements to ensure effectiveness. Consumers are doing their research, opting for items with less sugar and more overall benefits. The updated forecast supports that consumers are relying on this data when making their purchasing decisions.

Gummies were previously the star of the industry, is that still the case in our updated forecast? The growth for all formats has shifted, this is obvious as tablets and capsules rank 1^st and 2^nd, with gummies following in 3^rd. Amongst the frequent supplement users surveyed, 47% agree that gummies were their go-to when starting supplements for the first time but overtime added pills into their supplement regimen. 

The Delivery Format Report is packed full with market sizing and consumer survey data, producing over 50 data charts. Join us with the data backed commentary as we study the shift in growth across all formats, examine current trends and give a revised forecast. 

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Each chapter contains action items to bring the insights into your day-to-day