What types of supplements are people buying, and why? Consumers continue to reach for more supplements than ever before and that dynamic plays out differently across categories and health conditions.

Looking at Cold/Flu/Immunity, we now see the impact that a two-plus year pandemic has on sales - a market $2.23 billion larger than 2019. A similar story continues with Mood and Mental Health and Sleep Support, where both conditions saw double-digit growth in 2021 following an explosive 2020. Our analysis also focuses on which other conditions have nuanced stories, such as the increased growth forecasts for children's health and the rebound of Sports/Energy/Weight Management.

This report includes 32 company profiles and 153 charts covering 22 conditions such as brain health, healthy aging, beauty from within, heart health, diabetes, menopause, weight management - and more. This report showcases which consumer concerns will drive growth through 2025, which are normalizing, and what to watch as the market - and world - seeks to normalize.

While our keystone Supplement Business Report provides a full look at the industry by category, this report outlines the market from the view of individual health conditions. This 'why' is essential for understanding the long term trends that have staying power and what driving forces are behind them. We supply the data that makes it easier for you to build connections between headlines, behaviors, and sales.

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Each chapter contains action items to bring the insights into your day-to-day