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July 2022: Sales Channel Issue
July 2022: Sales Channel Issue

July 2022: Sales Channel Issue

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After the 2020 revolution in channel shifts, 2022 is time to build long-term strategies and  partnerships.

Supplements have appeared recession proof, not just in the health scare of a pandemic but in the great recession of the aughts. There’s less certainty of such stability in the coming recession, however, especially when held against the aggressive pandemic-driven growth rates. The supplement industry may be in for a greater correction period than previously forecasted.

How inflation impacts channel dynamics is explored in Trading Places, page 5, which is part one of a two-part look into the impacts of inflation on the industry. In next month’s Finance Issue, we will continue to explore the impact on the investment space with a probe into interest rates.

In this issue, we also take a close look at the inevitability of Amazon. In Coexist, specialty retailer The Vitamin Shoppe shows how important it is to meet consumers where they are—and Amazon is where they are.

Elsewhere in the issue, we get a brand-centered view into small-volume opportunities with unconventional big retailers and the largest volume opportunity with the nation’s premier big-box retailer

Sales Channels Covered

Issue Features

16 Proprietary Data Charts

See which data charts are included in this issue, from NBJ's proprietary model to unique combinations of secondary sources.

  • $59.91 Billion supplement industry by channel, 2021
  • MLM/Network marketing channel supplement sales and growth, 2017-2025e
  • Natural and specialty retail channel supplement sales and growth, 2017-2025e
  • Mass market retail channel sales by product category, 2021
  • Natural and specialty retail channel sales by product category, 2021
  • E-commerce channel supplement sales and growth, 2017-2025e
  • E-commerce channel sales by product category, 2021
  • Mass market retail channel supplement sales and growth, 2017-2025e
  • Mass market retail channel growth vs total supplement growth, 2017-2025e
  • Forecast revenue growth for 2022. Source: NFM 2022 Market Overview Survey of 113 natural channel retailers conducted 2/4/2022 - 4/1/2022. Question: "What type of revenue growth do you expect to see in 2022 compared to 2020?"
  • 2021 Net profit margin. Source: NFM 2022 Market Overview Survey of 110 natural channel retailers conducted 2/4/2022 - 4/1/2022. Question: "What was your net profit margin for 2021?"
  • Year over year change in Amazon supplement sales. Source: SPINS data comparing retail supplement sales from a year ago (May 2020 - April 2021) and retail supplement sales for the last 52 weeks (May 2021 - April 2022) to compute YoY% change
  • Year over year change in retail supplement sales. Source: SPINS data comparing retail supplement sales from a year ago (May 2020 - April 2021) and retail supplement sales for the last 52 weeks (May 2021 - April 2022) to compute YoY% change

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