Name: March 2023: Sports Nutrition Issue
Brand: NBJ
SKU: NBJ230301
Price: 199.0 USD
Availability: InStock

March 2023: Sports Nutrition Issue

$199.00

The comeback story for sports nutrition and weight management is a tale told in mass market. These every-combining categories are certainly attention grabbing and are critical for any nutrition brand to keep an eye on.

To call the combined sports nutrition and weight management categories the comeback story that came back down to earth isn’t exactly a stretch—when 21.6% growth drops to 9.9% growth, it can feel like a correction— but calling it that might also miss what’s fundamentally different about the categories in a $62.54 billion combined market.

Most of the market and the bulk of the growth occurred in sports hydration and energy beverages, a subcategory heavily dependent on mass market retail.

Weight management meal replacement sales growth accelerated while weight management pills returned to a pattern of decline after a brief reprieve in 2021.

Issue Features

Mass effect

The comeback story for sports nutrition and weight management is a tale told in mass market

Drink up

Optimized hydration—and other functional benefits— drive growth in the beverage category

Order in the disorder

Bills designed to restrict minors’ access to weightloss and bodybuilding supplements require a delicate response

Fast tracking

As consumers embrace benefits of fasting, opportunities arise for supplementation

T time

Testosterone-boosting supplements draw attention from aging men, weightlifters and regulators

Millennials at middle age

How active nutrition brands can meet a defining, and aging, generation

Reinventing a classic

Creatine will be the new (old) ingredient to take off (again)

Reeling in the year

Health and wellness stocks saw a rough 2022, but the outlook for natural products brands remains strong

Brevity and depravity

What I learned about sports, fitness and supplements from watching 50 TikTok videos

Data Charts

See which data charts are included in this issue, from NBJ's proprietary model to unique combinations of secondary sources.

$62.9 billion U.S. sports nutrition and weight management industry by category, 2022
Sports hydration and energy beverage sales and growth, 2018-2026e
$40.7 billion U.S. sports hydration and energy beverage sales by channel, 2022
Weight management meal supplement sales and growth, 2018-2026e
Diets or ways of eating that respondents followed or regimented in 2022
Men's health supplement sales and growth, 2017-2025e
Percent of consumers satisfied with their health by generation
Generational differences among frequent supplement users in 2022
WVC H&W Index - 2022
How respondents stay updated on new products and ingredients in the sports nutrition industry
Consumer social media preference for gathering information on food and ways of eating in 2022

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NBJ Issues are monthly publications that cover industry-specific topics in a magazine-like format that is brief and actionable. Backed with proprietary NBJ data, NBJ Issues feature articles by NBJ editors and other industry authors, providing insights and commentary to keep you up to date on pressing matters.

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