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Fueling Performance, Shaping Wellness: The Latest Trends in Sports Nutrition & Weight Management
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New Exhibitor Application


Welcome to the new exhibitor application payment page! This portion of the application process covers the application cost. The non-refundable fee is $95. 

Once you submit your payment, you will be redirected to the application form where you will tell us about your company and select the event for which you are applying. You will also receive a payment confirmation email with a link to the application form. 

This application fee is for BOTH Natural Products Expo West and East events: 

  • Natural Products Expo West
    (March 2025 in Anaheim, CA) 
    (Fresh Ideas Organic Marketplace co-located with Expo West)  
  • Newtopia Now
    (August 25-28, 2024 in Denver, CO) 

Before Paying Checklist 

  1. Ensure that your products meet our Ingredient Standards here: Ingredients Standards & Guidelines. Artificial colors, flavors, and sweeteners are prohibited. Click the link above for additional details.
  2. Only one application is necessary to apply to exhibit at both events listed above.
  3. Payment is non-refundable and does not guarantee a booth at the event.
  4. Your application must be complete and approved by our Standards Team within 90 days. At 90 days from the submission date, your application will expire if the status is incomplete, pending, or not approved at this 90 day date. You will have to begin this process again, starting here with the application fee.
  5. Once your application has been approved by our Standards Team, the application will remain active for 1 year from the submission date, at which time this application will expire. You will have the opportunity to reserve a booth during this time. After the 1 year date of expiration, you will have to begin this process again, starting here with the application fee.
Please note: In the days and weeks leading up to an event, application submissions will have a slower response time from the New Hope team. 
Questions? Please contact