October 2024: Ingredient Science and Innovation
$199.00
The supplement industry has never lacked excitement over the next big ingredient, but how many of these "innovations" truly deliver on their promise?
The Ingredient Science and Innovation issue takes a discerning look at the latest emerging ingredients' impact on the market through data analysis and thoughtful commentary.
Key Highlights:
- Probiotics are stalling in innovation: The majority of probiotics use strains of lactobacillus and bifidobacterium, while novel genera are rare. With the cost of safety studies and clinical trials, observers fear this category's innovation will cease entirely.
- Protein has the power: Older consumers and athletes alike are using protein for its ability to fight muscle loss, boost metabolism, and reduce inflammation. Even GLP-1 drugs are encouraging users to have more protein to support their health. This staple ingredient is only broadening its appeal.
Stay ahead of trends, understand emerging opportunities, and gain insight into how innovation in ingredient science is crafting the next generation of supplements.
