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Personalized Nutrition Special Report 2022
Personalized Nutrition Special Report 2022
Personalized Nutrition Supplement Sales and Growth
Supplement consumer survey data around personalized nutrition consumption
Company profiles of personalized nutrition supplement companies

Personalized Nutrition Special Report (2022)

$2,495.00

Personalized Nutrition is no longer just a category of disruptors wavering between industry takeover and fad status. It's established enough to have a reliable co-packer network and has attracted acquisitions from Nestle, Nature's Way and Bayer. The opportunity? The potential to pass $1 billion in sales by 2024 following 35.8% growth in 2021.

 

The third edition of this special report covers market sizing, sales, and growth of supplement & testing revenue from personalized nutrition for 2018-2025e. We interviewed the top experts, innovators and company leaders in this nascent space to inform our insights and shape the consumer research among early-adopters. The findings are incredibly bullish - with an astonishing 96% of surveyed consumers considering their customized supplement program to be valuable.

 

This formidable market is on the edge of mainstream. As consumers have become more comfortable with self-testing (thanks to the ever-present nasal swab) it's moving beyond the niche. Consumers aren't sitting on the sidelines and neither should your business. Learn how you can ride the tide of the personalized nutrition movement between now and 2025.

    43 Charts & Graphs

    Consumer research from January 2022

    Among 1,045 current and lapsed personalized nutrition users

    19 Company Profiles

    Raw Data + PPT Slides

    Personalized Nutrition Testing Types

    The Personalized Nutrition Continuum

    Table of Contents

    Click through each chapter for detailed list of data charts and survey questions.

    Executive Overview

    Personalization by testing type

    Consumer Survey

    Company Profiles

    The Personalized Nutrition Universe

    As we see it now, “personalized nutrition,” as a matter of commerce, means both the sales of dietary supplements through a personalized model, and the revenue from the testing methods—whether from the same or a different entity—that drive those supplement sales, directly and indirectly, with nutrition recommendations.

    The Personalized Nutrition Universe

    Testimonials

    Gaia Herbs

    Director, Brand Strategy

    "As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

    Megafood

    Director of Marketing

    "NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

    Native Botanicals

    Owner/President

    "The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

    Trusted by:

    Glanbia
    DSM
    Lonza
    NOW
    Pharmavite

    Featured in:

    Entrepreneur
    Washington Post
    Consumer Reports
    Fast Company
    Yahoo Finance