Name: Sales Channel Report 2023
Brand: NBJ
SKU: NBJR156
Price: 2995.0 USD
Availability: InStock

Sales Channel Report 2023

$2,995.00

Back for the first time since pre-covid, the 2023 Sales Channel Report goes beyond supplements, covering the entire natural products industry.

In the Sales Channel Report we found that e-commerce isn't the standout across the channel anymore. Mass market has taken the lead with unexpected growth at 7.6% and claiming the 2nd spot is Practitioner with growth of 5.8%. These results prove that brick and mortar channels and Mass Market retail still have plenty of life in them. But what is driving consumers back in store?

What can you expect to find in this report?

Growth in e-commerce is slowing
Mass market + brick and mortar are experiencing an unexpected growth as consumers are returning
Price is influencing consumer shopping patterns
The practitioner channel is growing post-covid

The 2023 Sales Channel Report offers an update to how the market is performing post-covid. Immerse yourself in this report to study consumer shopping behavior, the shift across different sales channels and more.

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Each chapter contains action items to bring the insights into your day-to-day

For the Marketer For the Product Developer For the CEO/Executive

E-commerce Update

The upwards trend on e-commerce is slowing

A Return to Mass Market

We dive into the unexpected return to mass market shopping

Practitioner Growth

The practitioner channel has the 2nd largest growth umongst the channels.

Click through each tab for an overview of each chapter and its data charts and survey questions.

Download the Table of Contents

Executive Overview

$287.8 Billion natural and organic products industry by channel, 2022
One-third of consumers purchase natural and organic food and beverage products in mass market
Consumer behavior changes are similar across online and brick and mortar shopping
Natural and organic products industry sales and growth, 2018-2026e
Natural and organic products sales by channel, 2018-2026e
Natural and organic products growth by channel, 2018-2026e
Browsing, instant gratification and customer service top reasons for shopping in store
Natural and organic products market share by channel, 2018-2026e
Natural and organic products added dollars by channel, 2018-2026e
Dietary supplement users will more likely buy store brand supplements or switch to lower priced products than stop taking supplements entirely
Natural, organic, and functional food and beverage market share by channel, 2022
Natural, organic, and functional food and beverage industry sales and growth, 2018-2026e
Natural, organic, and functional food and beverage sales by channel, 2018-2026e
Natural, organic, and functional food and beverage growth by channel, 2018-2026e
Natural, organic, and functional food and beverage market share by channel, 2018-2026e
Natural, organic, and functional food and beverage added dollars by channel, 2018-2026e
Natural and organic products market share by channel, 2018-2026e
Supplement market share by channel, 2022
Supplement industry sales and growth, 2018-2026e
Supplement sales by channel, 2018-2026e
Supplement growth by channel, 2018-2026e
Supplement market share by channel, 2022
Supplement added dollars by channel, 2018-2026e
Natural living market share by channel, 2022
Natural living industry sales and growth, 2018-2026e
Natural living sales by channel, 2018-2026e
Natural living growth by channel, 2022
Natural living market share by channel, 2022
Natural living added dollars by channel, 2018-2026e
Where consumers purchase their natural and organic products, by category
Roughly half of consumers (45 – 53%) report no change in spending, regardless of category

Natural and specialty retail

E-commerce

Practitioner

MLM/network marketing, mail order, direct TV and radio

Acknowledgments and Definitions

The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

Ecommerce model supported by

Our unique methodology tells you

what people are buying
where they're buying it
why they're buying it

Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecasts

Explore Our Unique Model

FAQ's

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Meet the Team

See Who's Behind Our Data

Testimonials

Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"