Name: Gut Health Report 2025
Brand: NBJ
SKU: NBJR178
Price: 2495.0 USD
Availability: InStock

Gut Health Report 2025

$2,495.00

Understanding gut health is no longer just about digestion—it’s about the entire body. Consumers are increasingly recognizing the far-reaching impact of gut health on their overall well-being, and the market is evolving in response.

The Gut Health Report provides an in-depth analysis of the sales and growth of gastrointestinal health supplements, including pre/pro/synbiotics, enzymes, and fiber. Through 99 consumer survey data charts, this report uncovers how different genders and generations view gut health and what conditions they are addressing with gastrointestinal health supplements.

After screening over 7,000 survey respondents, NBJ breaks down the survey data into 2 groups- Gut Optimizers and Digestive Relief Seekers. We asked each group questions like:

What specific concerns or symptoms are you actively managing or dealing with?
Do you believe your gut/microbiome health affects other systems of the body, influencing things like brain health, mood and stress, skin health, heart health, etc.?
How did or would you decide which probiotic product or brand to take?

With consumers increasingly aware of gut health’s impact on overall well-being, this market is poised for continued expansion. The Gut Health Report equips you with the insights necessary to navigate and capitalize on this evolving landscape. From consumer motivations to detailed market sizing, this report is your ultimate guide to understanding and leveraging the gut health revolution.

Over 100 Data Charts

Generational and Gendered Consumer Data

Pro/Pre/Synbiotic Sales Data

Raw Data + PPT Slides

Sales, growth, and analysis across these conditions in the healthy aging market

Immunity

Gut/Digestive health

Sleep health

Muscle health

Hair, skin, nails

Brain health

Joint health

Mental/Emotional health

Weight management

Eye health

Executive overview

Gastrointestinal Health supplement ingredients by market share, 2024p
Gastrointestinal Health supplement sales by ingredients, 2020-2028e
Gastrointestinal Health supplement growth by ingredients, 2020-2028e
Gastrointestinal Health supplement market share by ingredients, 2020-2028e
Gastrointestinal Health supplement sales by channel, 2020-2028e
Gastrointestinal Health supplement growth by channel, 2020-2028e
Gastrointestinal Health supplement market share by channel, 2020-2028e
Total Probiotic/Prebiotic/Synbiotic supplement sales, 2020-2028e
Total Probiotic/Prebiotic/Synbiotic supplement growth, 2020-2028e
Total Probiotic/Prebiotic/Synbiotic supplement market share, 2020-2028e
Consumer engagement with gut health
Consumer engagement with gut health, by gender
Consumer engagement with gut health, by generation
Consumer awareness of probiotic supplements
Consumer awareness of probiotic supplements, by gender
Consumer awareness of probiotic supplements, by generation
Familiarity with ingredient categories
When gut health awareness began
When gut health awareness began, by gender
When gut health awareness began, by generation
Relationship wih probiotic supplements
Relationship wih probiotic supplements, by gender
Relationship wih probiotic supplements, by generation
What drives probiotic selection
What drives probiotic selection, by gender
What drives probiotic selection, by generation
Top barriers to probiotic purchase
How education influences probiotic consumption
Why consumers take probiotics
Why consumers take probiotics, by gender
Why consumers take probiotics, by generation
Percieved effectiveness of probiotic dosage levels
Percieved effectiveness of probiotic dosage levels, by gender
Percieved effectiveness of probiotic dosage levels, by generation
Gut health and other body systems
Gut health and other body systems, by gender
Gut health and other body systems, by generation
Top fermented products for gut health
Recommended daily fiber intake
Recommended daily fiber intake, by gender
Recommended daily fiber intake, by generation
How consumers get fiber
How consumers get fiber, by gender

Optimizers

Digestive relief

Pre- and Postnatal Health supplement sales by top 10 ingredients, 2019-2027e
Pre- and Postnatal Health supplement growth by top 10 ingredients, 2019-2027e
Pre- and Postnatal Health supplement sales by channel, 2019-2024p
Pre- and Postnatal Health supplement growth by channel, 2019-2024p
Pre- and Postnatal Health supplement market share by channel, 2019-2024p
Menopause vs. total supplement sales and growth, 2019-2027e
Menopause supplement sales and growth, 2019-2027e
Top 10 Menopause supplement ingredients by market share, 2024p
Menopause supplement sales by top 10 ingredients, 2019-2027e
Menopause supplement growth by top 10 ingredients, 2019-2027e
Menopause supplement sales by channel, 2019-2024p
Menopause supplement growth by channel, 2019-2024p
Menopause supplement market share by channel, 2019-2024p
Women's top sexual reproductive health concerns
Women's top sexual reproductive health concerns, by generation
How women are addressing their sexual reproductive health concerns
How women are addressing their sexual reproductive health concerns, by generation
Supplement ingredients women are taking for sexual reproductive health concerns
Women's satisfaction with sexual reproductive health supplements
Where women are purchasing sexual reproductive health supplements
Women's preferences for sexual reproductive health supplement delivery formats
Women's preferences for sexual reproductive health supplement delivery formats, by generation
Where women are learning about sexual reproductive health
Where women are learning about sexual reproductive health, by generation
How often women concerned with sexual/reproductive health consume supplements
How often women concerned with sexual/reproductive health consume supplements, by generation
Women's satisfaction with products addressing sexual/reproductive health
Women's satisfaction with products addressing sexual/reproductive health, by generation
What would increase women's satisfaction in sexual/reproductive health products
Women's key priorities when choosing sexual/reproductive health products
Women's key priorities when choosing sexual/reproductive health products, by generation
Percentatge of women who have had hormone levels tested in the past year
Percentatge of women who have had hormone levels tested in the past year, by generation
Hormones women have had tested
Hormones women have had tested, by generation
Women's interest in hormone testing

Conditions

Top thoughts

Key highlights and takeaways from the report.

From the gut

Probiotic supplement sales and growth, 2020-2028e

Cold, Flu and Immunity

Probiotic supplement sales by condition, 2024p
Probiotic supplement sales by condition, 2023-2028e
Probiotic supplement growth by condition, 2023-2028e

Mood and Mental Health

Probiotic supplement market share by condition, 2023-2028e

Brain Health

Probiotic supplement sales and growth, 2023-2028e
Probiotic supplement sales by condition, 2024p

Hair, Skin and Nails

Prebiotic supplement sales by condition, 2023-2028e
Prebiotic supplement growth by condition, 2023-2028e
Prebiotic supplement market share by condition, 2023-2028e

Weight Management

Synbiotic supplement sales and growth, 2020-2028e
Synbiotic supplement sales by condition, 2024p
Synbiotic supplement sales by condition, 2023-2028e
Synbiotic supplement growth by condition, 2023-2028e
Synbiotic supplement market share by condition, 2023-2028e

Market Manifestations

Arma Colostrum Immune Revival
Country Life Gut Connection Immune Balance
LoveBug Probiotics Complete Mood Probiotic
Life Extension Mood Improve Probiotic
Vital Nutrients Pro-Mood Probiotic
BrainMD ProBRAINbiotics
Hum Skin Squad Pre+Probiotic Capsules
Nue Barrier Clear Probiotic
Supergut The Gut Healthy Prebiotic Shake
Pendulum GLP-1 Probiotic

Acknowledgments and definitions

The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

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Testimonials

Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"