August 2024: Herbs and Botanicals Issue

Name: August 2024: Herbs and Botanicals Issue
Brand: NBJ
SKU: NBJ240801
Price: 199.0 USD
Availability: InStock

$199.00

Quantity

In this issue, Nutrition Business Journal delves into the complex landscape of the Herbs and Botanicals (H&B) market, where growth has dropped from pre-pandemic numbers. Despite this challenge rippling across the market, there are reasons for optimism. NBJ's in-depth analysis will provide you with the insights needed to navigate this evolving market.

Key Topics Covered:

Stalling Growth: Examine the current state of the H&B market with sales-tracking data from 2018-2027 estimates broken down by key ingredients and uncover the underlying factors contributing to the overall market slowdown.
A Maturing Market: The H&B industry is maturing as ingredient manufacturers optimize supply chains to handle fluctuating demand and supplement brands refine their product offerings to match consumer needs.
The Public's Perception: The skepticism around herbal supplements persists, even though the scandal around fraudulent herbal dietary supplements back in 2015 was retracted. How is the industry responding to regain consumer confidence?

In times of slow market growth, making informed decisions is more critical than ever. The Herbs and Botanicals issue provides insights from expert analysis, industry leader interviews, and data-driven commentary to navigate this comeback category.

Issue Features

The comeback category

Herbs and Botanicals recover from 2022 decline with moderate growth that should be celebrated

Post-boom botanicals

Four years after sales spiked for pandemic hit ingredients like elderberry, the lessons learned focus on quality and consistency

Mushrooms at the tipping point

As market matures, the industry is celebrating the advent of solid science and calling out bad players

Backyard climate change

U.S. grown-and-gathered herbs and botanicals face increasingly dire conditions

Authentic, old-fashioned and online

Three TikTok herbalists on how they've built large audiences for their small brands

Kava's comeback

Kava bars proliferate as younger generations turn away from alcohol, but the root is still haunted by misconceptions and a troubled past

Traditional Medicinals at 50

Q&A with Drake Sadler, co-founder, Traditional Medicinals

The regulatory entourage effect

Let hemp be hemp, and leave the THC in cannabis

The retraction deduction

DNA study that sparked 2015 New York attorney general action gets retracted, but what are the industry's takeaways?

Too little, too late

Supplement insiders fear retraction of paper that inspired New York attorney general herbal supplements investigation will do little to strengthen industry's image

The upside surprise of 2024

By David Thibodeau and Rob Rafferty, Wellvest Capital

Spring gleaning

A punishing month disappoints once again

Data Charts

See which data charts are included in this issue, from NBJ's proprietary model and reputable secondary sources.

Herb and Botanical supplement sales and growth, 2019-2027e
Cordyceps supplement sales and growth, 2019-2027e
Elderberry sales and growth, 2019-2027e
Mushroom supplement sales and growth, 2019-2027e
Global herb and botanical sales and growth, 2019-2027e
Consumers buying dietary supplements on TikTok or TikTok Shop, by generation
Kava sales and growth, 2019-2027e
WVC H&W Index - Historical Stock Performance

What's the difference between an NBJ Issue and a Report?

NBJ Issues are monthly publications that cover industry-specific topics in a magazine-like format that is brief and actionable. Backed with proprietary NBJ data, NBJ Issues feature articles by NBJ editors and other industry authors, providing insights and commentary to keep you up to date on pressing matters.

Become an NBJ Subscriber for $1395

11 Monthly Issues

Every NBJ issue is expertly crafted to keep you informed about dynamic industry topics.

Exclusive Discounts

NBJ Subscribers receive a 10% discount on all NBJ reports - with savings of up to $400 depending on the report!

First Access

Be the first to know about new product releases, premium virtual events, and other exclusive offers.