Name: June 2022: Condition Specific Issue
Brand: NBJ
SKU: NBJ220601
Price: 199.0 USD
Availability: InStock

June 2022: Condition Specific Issue

$199.00

Reading the 2021 sales numbers for the condition-specific supplements markets is almost like reading the headlines, or at least connecting the dots with those headlines, and the bold type for every one of them might still include the word “pandemic.”

More than two years after it roared out of China, COVID remains the common denominator in an uncommon sales arc and could sketch out the first outlines of a “new normal” of higher sales from more highly motivated consumers who are more highly educated on the benefits of supplements.

There are certainly signs.

Growth in general health, a massive and previously sleepy category, is down in 2021 from the 27.5% spike in 2020, but still growing more than six times faster than it did in 2017. The line to be drawn here might connect to the parade of COVID variants that has people concerned about their health. At 7.9% growth, the category added $300 million to the market size.

Health Conditions Covered

General Health

GI health

Healthy aging

Liver health

Heart health

Bone health

Joint health

Healthy sleep

Brain health

Mood & mental health

Vision

Beauty from within

Cold, flu and immunity

Pre- and postnatal

Menopause

Sexual health

Weight Management

Issue Features

Straight from the headlines

The pandemic continues to drive supplement sales in different ways for different categories

Optimize or prevent?

The nature of supplementation is changing, so too the marketing

Weighting for solutions

Interest in weight loss products is up following the pandemic, but without results, consumers may walk away from the category

Slumber numbers

Strong sleep sales drive opportunity and innovation but also challenges around marketing and differentiation

Can psychedelics become supplements?

The magical mystery tour may never happen—or it might be here already

Mushroom mania, part II

After two years of pandemic-fueled growth, will mushrooms continue to spread?

Biotics for overall health

Pre-, pro- and postbiotic science continue to expand beyond gut health with postbiotics positioned for growth

Supplements remedy OTC categories

Over-the-counter drug brands follow consumers into VMS categories

17 Proprietary Data Charts

See which data charts are included in this issue, from NBJ's proprietary model to unique combinations of secondary sources.

General Health Sales and Growth, 2017-2023e
Sexual Health Sales and Growth, 2017-2023e
Preferred Format for Optimizing Nutrition - Source: Nutrition Business Journal Survey N= 1,005 collected week of January 26, 2022
What kind of supplements do you currently take? - Source: Nutrition Business Journal Survey N= 1,005 collected week of January 26, 2022
$56.9 Billion U.S. Sports Nutrition and Weight Management Industry by Category, 2021
Weight Management Non-Meal Supplement Sales and Growth, 2017-2025e
Sleep Health Sales and Growth, 2017-2023e
Sleep Health Sales and Growth, 2017-2023e
Hemp CBD Sales and Growth, 2016-2024e
Ashwagandha Sales and Growth, 2017-2025e
Mushroom Sales and Growth, 2017-2023e
Elderberry Sales and Growth, 2017-2023e
Cold, Flu and Immunity Supplement Sales and Growth, 2017-2023e
Nicholas Hall's Consumer Health Care Sales - Sedatives and Sleep Aids - Source: Nicholas Hall’s DB6 Global CHC sales database based on brick & mortar trends, MSP, FY 2021

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