Table of Contents
Click through each chapter for detailed list of data charts, survey questions and key takeaways
By the generations
The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.
Ecommerce model supported by
Our unique methodology tells you
- what people are buying
- where they're buying it
- why they're buying it
Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecastsExplore Our Unique Model
Director, Brand Strategy
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