The 2025 Herbs & Botanicals Report is your essential guide to the fast-growing herbal supplement market—projected to reach $17 billion by 2028. Featuring 106 detailed data charts, this report delivers a comprehensive view of both market sizing and consumer survey insights, giving brands and manufacturers the tools they need to navigate today’s competitive landscape.

Explore our exclusive Top 50 Ingredient sales list, including in-depth breakdowns of 10 top-performing ingredients, from functional mushrooms to elderberry. Track category performance, identify high-growth Ayurvedic ingredients like Ashwagandha, Shatavari, and Bacopa, and understand how evolving consumer preferences are reshaping the market.

Key takeaways of this report include:

• Consumer Demographic Insights – Learn how different generations discover, trust, and purchase herbal supplements.
  
• Strategic Recommendations – Actionable guidance for marketers, product developers, and executives to capitalize on top trends.
  
• Perception Shifts – Dive into exclusive survey data showing that 66% of consumers now believe herbal supplements are safer than pharmaceuticals.

Whether you're developing new formulations or refining your go-to-market strategy, the 2025 Herbs & Botanicals Report gives you the data-backed insights to make smarter decisions.

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Each chapter contains action items to bring the insights into your day-to-day