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The fastest-growing category in the supplement industry? The Herbs & Botanicals report has the answer.
> Herbs & Botanicals outpace industry growth
Herbs & Botanicals Special Report (2022)
Herbs & Botanicals Special Report (2022)
Herbs & Botanicals Special Report (2022)
Herbs & Botanicals Special Report (2022)
Herbs & Botanicals Special Report (2022)
Herbs & Botanicals Special Report (2022)
Herbs & Botanicals Special Report (2022)
Herbs & Botanicals Special Report (2022)
Herbs & Botanicals Special Report (2022)
Herbs & Botanicals Special Report (2022)
Herbs & Botanicals Special Report (2022)
Herbs & Botanicals Special Report (2022)

Herbs & Botanicals Special Report (2022)

$2,495.00

Herbs and botanicals sales have once again surpassed the overall supplement industry, with growth at 9.7% and 7.5% respectively. Are you looking to learn more about what channels, health conditions, and behaviors are driving this expansion? 

Growth in this mainstay market has been outpacing the rest of the industry since 2013, reaching record-breaking heights in 2020 with a 17.3% growth rate bringing in over $11.2 billion dollars. The mainstreaming of herbs and botanicals continues to be a driving force with the most impressive growth coming from the mass market channel. 

The story goes beyond the aisles as consumer preferences show that delivery format can sometimes be just as important as claims and evidence. In this report, we pair the findings from a survey of herbs and botanical users with our market sizing to paint a complete picture of where each category is heading.

Inside the Herbs and Botanicals Special Report, you'll find data you can't get anywhere else like Hemp/CBD sales and growth by delivery format and Mushroom sales and growth by category (reishi, chaga, cordyceps, formulas, etc). What ingredient will steal the spotlight from turmeric and ashwagandha? Which health condition will surpass immunity? Find out with this report and give your team an edge in this highly competitive market. 


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Each chapter contains action items to bring the insights into your day-to-day

For the MarketerFor the Product DeveloperFor the CEO/Executive

 

91 Data Charts 

Market Sizing and Survey Data

Top 50 Herbs & Botanicals

Sales and growth

Top 25 Companies

By 2021 Herb and Botanical Sales

Raw Data + PPT Slides

Market analysis and consumer survey data for these facets of the herbs & botanicals market:

Table of Contents

Click through each tab for an overview of each chapter and its data charts and survey questions.

Download the Table of Contents

Executive Overview

Condition Specific

Ayurveda

Hemp/CBD

Mushrooms

Sales Channels

Appendix charts

The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

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SPINS

Ecommerce model supported by

ClearCut Analytics

Testimonials

Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

Trusted by:

Glanbia
DSM
Lonza
NOW
Pharmavite

Featured in:

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