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The New Normal: Supplement Industry Growth Outpaces Pre-Pandemic Projections
Supplement Market Rebounds with 4.4% Growth
Mood and Mental Health Report
Mood and Mental Health Report
Mood and Mental Health Report
Mood and Mental Health Report
Mood and Mental Health Report
Mood and Mental Health Report
Mood and Mental Health Report
Mood and Mental Health Report
Mood and Mental Health Report
Mood and Mental Health Report
Mood and Mental Health Report
Mood and Mental Health Report

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Mood and Mental Health Report


The Mood and Mental Health Report is an illuminating resource that delves deep into the intricate tapestry of mental well-being and supplement market dynamics.

As you navigate through the report, discover the dynamics of the Mood and Mental Health category. Included is a breakdown of the top 15 ingredients prevalent in existing supplements, as well as the top 15 ingredients supplement consumers in this category are more interested in. Uncover emerging trends, and explore the ingredients that consumers trust.

In the first survey captures the voices of over 1,000 individuals grappling with mood and mental health conditions, providing invaluable insights into their unique experiences and challenges. Complementing this, the second survey focuses on individuals actively managing their conditions through the use of supplements, unraveling the shopping behavior and preferences of this health-conscious demographic. 

This report goes beyond mere data representation; it serves as an educational compass, providing context to the statistics and fostering a deeper understanding of mental health conditions and supplement usage. Armed with this knowledge, businesses can derive strategic guidance, enabling them to make informed decisions, refine product offerings, and craft targeted strategies that resonate with the diverse needs of consumers in the ever-evolving Mood and Mental Health sector.

Elevate your market intelligence and contribute to the advancement of mental well-being with the insights encapsulated in the Mood and Mental Health Report.

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Each chapter contains action items to bring the insights into your day-to-day

For the MarketerFor the Product DeveloperFor the CEO/Executive

Over 150 Data Charts

30 Company Profiles

22 Health Conditions Tracked

Raw Data + PPT Slides

Sales, growth, and analysis across these health conditions

Table of Contents

Download the Table of Contents

Executive Overview

Beauty from within

Bone health

Brain health

Cold, flu and immunity

Gastrointestinal health

Women’s general health

Men’s general health

Children’s general health

Healthy aging

Healthy sleep

Heart health

Liver health and detox

Joint health


Mood and mental health

Pre- and postnatal health

Sexual health

Eye health

Weight management

Company profiles

Related content

Acknowledgments and definitions

40 Data Charts

Preliminary figures from 2023 and forecasts through 2027

2 Consumer Surveys

Those with mood and mental health concerns | Supplement users

Top 15 Ingredients

Sales and growth by ingredient
Ranking by consumer interest

Raw Data + PPT Slides

Table of Contents

Click through each tab for an overview of each chapter and its data charts and survey questions.

Download the Table of Contents

Executive Overview

Consumer Profile

Market Sizing

Related Content

The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

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Our unique methodology tells you

  • what people are buying
  • where they're buying it
  • why they're buying it

Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecasts 

Explore Our Unique Model


Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."


Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals


"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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