43 Charts & Graphs
Consumer research from January 2022
Among 1,045 current and lapsed personalized nutrition users
19 Company Profiles
Raw Data + PPT Slides
Table of Contents
Click through each chapter for detailed list of data charts and survey questions.
Personalization by testing type
The Personalized Nutrition Universe
As we see it now, “personalized nutrition,” as a matter of commerce, means both the sales of dietary supplements through a personalized model, and the revenue from the testing methods—whether from the same or a different entity—that drive those supplement sales, directly and indirectly, with nutrition recommendations.
Learn More About NBJ
MethodologyExplore our unique model
Meet the TeamSee who's behind our data
Director, Brand Strategy
"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."
Director of Marketing
"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."
"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"