Personalized Nutrition is no longer just a category of disruptors wavering between industry takeover and fad status. It's established enough to have a reliable co-packer network and has attracted acquisitions from Nestle, Nature's Way and Bayer. The opportunity? The potential to pass $1 billion in sales by 2024 following 35.8% growth in 2021.

The third edition of this special report covers market sizing, sales, and growth of supplement & testing revenue from personalized nutrition for 2018-2025e. We interviewed the top experts, innovators and company leaders in this nascent space to inform our insights and shape the consumer research among early-adopters. The findings are incredibly bullish - with an astonishing 96% of surveyed consumers considering their customized supplement program to be valuable.

This formidable market is on the edge of mainstream. As consumers have become more comfortable with self-testing (thanks to the ever-present nasal swab) it's moving beyond the niche. Consumers aren't sitting on the sidelines and neither should your business. Learn how you can ride the tide of the personalized nutrition movement between now and 2025.