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The New Normal: Supplement Industry Growth Outpaces Pre-Pandemic Projections
Supplement Market Rebounds with 4.4% Growth
Practitioner Special Report
Practitioner Special Report
Practitioner Special Report
Practitioner Special Report
Practitioner Special Report
Practitioner Special Report

Practitioner Special Report


The practitioner sales channel - that is, supplements sold by healthcare practitioners and health clubs - accounts for almost 10% of annual supplement sales. But 2020 has seen some challenges for this category, with lockdown logistics and closures causing slowed sales.

Whether you're a brand wondering about future distribution strategies, a practitioner looking to make smart buying decisions or an investor tracking the category, this report offers valuable intel via NBJ proprietary market sizing data and analysis that digs into what's happening in this channel and how the channel will rebound.

This report also includes data from proprietary customer and practitioner surveys, with insights into why practitioners choose to sell certain brands over others and where they get their information on supplements. 

Plus, hear from seven successful brands about exactly how they're winning in the practitioner channel.   

NBJ is the only group tracking practitioner sales, so you won't find this information anywhere else. 

47 Charts

NBJ Market Sizing

7 In-Depth
Company Profiles

Raw Data + PPT Slides

Table of Contents

Click through each chapter for more information and a detailed list of data charts.

Executive Overview

Practitioner Survey

Company Profiles

Acknowledgements and Definitions

See what's behind our data

See who's behind our data

Bill Giebler

Content & Insights Director

Rick Polito


Claire Morton Reynolds

Senior Industry Analyst

Cindy Van Schouwen

Business Dev Manager


Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."


Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals


"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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