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[Presale] Supplement Market Update & Economic Outlook Report 2025

$1,995.00

The Supplement Market Update & Economic Outlook Report provides a timely analysis of how the supplement industry is expected to perform through 2028 amid economic uncertainty and shifting market conditions. 

Featuring updated forecasts across three distinct economic scenarios —from a light pullback to a dramatic downturn—this report explores how tariffs, disposable income shifts, and consumer confidence could influence category and channel growth. Drawing on September 2025 data, it includes consumer survey insights that reveal how both the general population and supplement users are adjusting their purchase decisions and brand loyalty in response to evolving economic pressures. 

The report also delivers expert commentary from NBJ analysts on the resilience and adaptability of the supplement market, highlighting where brands may find opportunity even in challenging times. 

Whether planning for cautious, moderate, or optimistic conditions, this report equips industry leaders with actionable data, projections, and analysis to inform 2026-2028 strategies and better understand the mindset of today’s supplement consumer. 

Pre-order the Supplement Market Update & Economic Outlook Report today. 

Official release date: November 19, 2025

Over 150 Data Charts

30 Company Profiles

22 Health Conditions Tracked

Raw Data + PPT Slides

Table of Contents

Coming soon...

Sales, growth, and analysis across these health conditions

Table of Contents

Download the Table of Contents

Executive Overview

Beauty from within

Bone health

Brain health

Cold, flu and immunity

Gastrointestinal health

Women’s general health

Men’s general health

Children’s general health

Healthy aging

Healthy sleep

Heart health

Liver health and detox

Joint health

Menopause

Mood and mental health

Pre- and postnatal health

Sexual health

Eye health

Weight management

Company profiles

Related content

Acknowledgments and definitions

29 Market-Sizing Charts

44 Consumer Survey Charts

Forecasting Through 2028

The NBJ model pulls from myriad data sources, outlined in the methodology at the end of this report. Critical to our outputs is our partnership with SPINS, which powers our retail data and understanding and whose Amazon data supports our e-commerce projections.

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Our unique methodology tells you

  • what people are buying
  • where they're buying it
  • why they're buying it

Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecasts 

Explore Our Unique Model

Testimonials

Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

Trusted by:

Glanbia
DSM
Lonza
NOW
Pharmavite

Featured in:

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