25 Data Charts
Survey data from 1,000 consumers about their sustainability motivators and behaviors
Insights informed by experts
Leaders in PR, marketing and branding provide insights about the messaging trends
Consumer attitudes & values
Breakouts for each generation and the natural channel shopper
Table of Contents
Click through each tab for an overview of each chapter and its data charts and survey questions.Download the Table of Contents
Acknowledgments and Definitions
The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.
Ecommerce model supported by
Learn More About NBJ
MethodologyExplore our unique model
Meet the TeamSee who's behind our data
Director, Brand Strategy
"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."
Director of Marketing
"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."
"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"