Name: Special Report: Sustainability Marketing
Brand: NBJ
SKU: NBJR163
Price: 495.0 USD
Availability: InStock

Special Report: Sustainability Marketing

Special Report: Sustainability Marketing

$495.00

When it comes to a brand’s sustainability story, consumers want real talk—transparent, detailed information about what a brand is doing to protect against planetary threats, from climate change to deforestation to biodiversity loss.

NEXT built the Sustainability Marketing report that focuses on marketing challenges and opportunities around CPG brands’ sustainability efforts. This special report dives into best practices compiled from interviews with industry experts. Different generations gather their information in a multitude of ways and though the numbers of consumers gathering their information from social media continues to grow, Gen X and boomer's still learn more about brands at the grocery store.

Today’s savvy consumers respond to authentic—even vulnerable—storytelling that documents the how, the why and the where behind sustainability claims and statements. The Sustainability Marketing report features research of U.S. consumer attitudes and behaviors around new product discovery and sustainability education. One conclusion along the way is that honestly discussing your brands’ sustainability strategies—while it can be scary—is what builds trust with today's consumers.

25 Data Charts

Survey data from 1,000 consumers about their sustainability motivators and behaviors

Insights informed by experts

Leaders in PR, marketing and branding provide insights about the messaging trends

Consumer attitudes & values

Breakouts for each generation and the natural channel shopper

Click through each tab for an overview of each chapter and its data charts and survey questions.

Download the Table of Contents

Executive Overview

Appendix

Acknowledgments and Definitions

The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

Ecommerce model supported by

Our unique methodology tells you

what people are buying
where they're buying it
why they're buying it

Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecasts

Explore Our Unique Model

FAQ's

Get Your Questions Answered

Meet the Team

See Who's Behind Our Data

Testimonials

Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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