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Over 150 Data Charts

30 Company Profiles

22 Health Conditions Tracked

Raw Data + PPT Slides

Practitioner Channel Report 2026
Practitioner Channel Report 2026

Practitioner Channel Report 2026

$3,495.00

(Available for presale)

How has the practitioner channel shifted over the past few years? What metrics do practitioners use to prescribe supplements to patients? Answer these questions and more with the 2026 Practitioner Channel Report.

This meticulously researched and data-driven report unlocks a comprehensive understanding of the practitioner sales channel within the dynamic supplements industry. It delves into the nuances of the practitioner sales ecosystem, offering a strategic roadmap for investors and supplement providers to navigate and optimize their engagement with healthcare professionals.

The report features detailed market sizing and growth data across categories and health conditions, as well as sales performance by practitioner type. It also includes exclusive consumer and health practitioner survey data, highlighting driving interests, supplement discovery trends, and education opportunities within the practitioner channel.

Sales, growth, and analysis across these health conditions

Table of Contents

Download the Table of Contents

Executive Overview

Beauty from within

Bone health

Brain health

Cold, flu and immunity

Gastrointestinal health

Women’s general health

Men’s general health

Children’s general health

Healthy aging

Healthy sleep

Heart health

Liver health and detox

Joint health

Menopause

Mood and mental health

Pre- and postnatal health

Sexual health

Eye health

Weight management

Company profiles

Related content

Acknowledgments and definitions

The NBJ model pulls from myriad data sources, outlined in the methodology at the end of this report. Critical to our outputs is our partnership with SPINS, which powers our retail data and understanding and whose Amazon data supports our e-commerce projections.

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Our unique methodology tells you

  • what people are buying
  • where they're buying it
  • why they're buying it

Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecasts 

Explore Our Unique Model

Testimonials

Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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