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Herbs & Botanicals 2020 market data: 17.3% growth & $11.2 billion. Find experts insights on 'why'.
Herbs & Botanicals: $11.2B & up 17.3% in 2020
2020 Condition Specific Report
2020 Condition Specific Report
2020 Condition Specific Report
2020 Condition Specific Report
2020 Condition Specific Report
2020 Condition Specific Report

2020 Condition Specific Report


Why do people buy the supplements that they buy?

NBJ's Condition Specific Report looks at 18 conditions - such as sleep support, menopause, joint health, immunity, and many others - and analyzes the top 6 ingredients that consumers reach for when shopping for supplements to address them.

Full of data and expert analysis that you can't find anywhere else, this report covers the WHY behind the supplement industry's sales numbers. 

Conditions covered:
Women's General Health
Men's General Health
Children's Health
Prenatal/Postnatal Health
Brain/Cognitive Health
Sleep Support
Mental Health/Mood and Stress
Heart Health 
Sexual Health
Joint Health/Inflammation
Bone Health
Gastrointestinal Health
Liver Health/Detox
Healthy Aging


130 Charts

25 Company Profiles

187 Pages

Raw Data + PPT Slides

Table of Contents

Click through each chapter to see which data charts, companies and topics are featured.

Executive Overview

Trends: NEXT

General Health

Gastrointestinal Health

Liver Health

Heart Health

Healthy Aging

Bone Health

Joint Health

Healthy Sleep

Brain Health

Mood and mental health


Beauty from within

Cold, flu and immunity

Pre- and postnatal


Sexual Health

Company Profiles

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See what's behind our data

See who's behind our data

Bill Giebler

Content & Insights Director

Rick Polito


Claire Morton Reynolds

Senior Industry Analyst

Cindy Van Schouwen

Business Dev Manager


Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."


Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals


"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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