101 Proprietary Charts & Graphs
22 Geographic Regions
Decision Tools for Benchmarking & Global Planning
Raw Data + PPT Slides
Table of Contents
Click through each chapter for detailed list of data charts and articles.
Executive Overview
- Key highlights and takeaways from the report. For example:
A New China Question: With tools in the authoritarian toolbox that are unavailable in the West, China managed to largely control the pandemic despite its origin in Wuhan in late 2019. Now, with the massive Evergrande developer on the brink of default and that action duplicated in other entities across the real estate sector, the Chinese economy looks shaky in an age when its strength serves as a pillar across multiple markets.
- Global Supplement Industry by Country or Region, 2020
- Global Supplement Industry Sales and Growth, 2016-2024e
- Global Supplement Industry Sales by Country or Region, 2016-2024e
- Global Supplement Industry Growth by Country or Region, 2016-2024e
- Global Herb and Botanical Sales and Growth, 2016-2024e
- Global Herb and Botanical Sales by Country or Region, 2016-2024e
- Global Herb and Botanical Growth by Country or Region, 2016-2024e
- Global Sports Nutrition, Meal, Homeopathic and Specialty Supplement Sales and Growth, 2016-2024e
- Global Sports Nutrition, Meal, Homeopathic and Specialty Supplement Sales by Country or Region, 2016-2024e
- Global Sports Nutrition, Meal, Homeopathic and Specialty Supplement Growth by Country or Region, 2016-2024e
- Global Vitamin and Mineral Sales and Growth, 2016-2024e
- Global Vitamin and Mineral Sales by Country or Region, 2016-2024e
- Global Vitamin and Mineral Growth by Country or Region, 2016-2024e
Asia/China
- Key highlights and takeaways from the report. For example:
Sporting Chance: Among the more remarkable results from the China market is the steady growth of the combined sports nutrition/ homeopathic and specialty supplement categories. The 2019 and 2020 growth rates barely differ and the projection for 2021 shows a climb, though not a steep one.
- China - Supplement Sales by Product, 2020
- China - Supplement Sales and Growth, 2016-2024e
- China - Supplement Sales by Product, 2016-2024e
- China - Supplement Growth by Product, 2016-2024e
Asia/India
- Key highlights and takeaways from the report. For example:
Herbal Confidence: When the pandemic hit, consumers in the U.S. and other countries looked to the basics first, rocketing sales of vitamins and minerals ahead of other categories. In India, sales receipts tell a very different story. Herbs and botanicals grew far faster than vitamins and minerals, clocking a 13.1% gain to the 7.9% seen in vitamins and minerals.
- India - Supplement Sales by Product, 2020
- India - Supplement Sales and Growth, 2016-2024e
- India - Supplement Sales by Product, 2016-2024e
- India - Supplement Growth by Product, 2016-2024e
Asia/Japan and all others
- Key highlights and takeaways from the report. For example:
Relative Gains: “Japan sales growth triples” would be a flashy headline in the supplement industry, but perspective is vital. Growth in Japan is up, but anemic, remaining small at 2.9% for 2020—indeed, roughly three times the 1% tracked in 2019. But put the perspective lenses on again when we look at per-capita sales. China’s supplement market maybe just short of twice the size of Japan’s, but its populations is more than 11 times larger.
- Japan - Supplement Sales by Product, 2020
- Japan - Supplement Sales and Growth, 2016-2024e
- Japan - Supplement Sales by Product, 2016-2024e
- Japan - Supplement Growth by Product, 2016-2024e
- Other Asian Countries - Supplement Sales by Product, 2020
- Other Asian Countries - Supplement Sales and Growth, 2016-2024e
- Other Asian Countries - Supplement Sales by Product, 2016-2024e
- Other Asian Countries - Supplement Growth by Product, 2016-2024e
Australia/New Zealand
- Key highlights and takeaways from the report. For example:
Daigou Downfall: Even before the pandemic, Australian supplement brands were seeing a drop in the benefit from the “daigou” practice of Chinese tourists loading up suitcases full of supplements to sell back home, but that doesn’t mean the trade restrictions didn’t hurt.
- Australia and New Zealand - Supplement Sales by Product, 2020
- Australia and New Zealand - Supplement Sales and Growth, 2016-2024e
- Australia and New Zealand - Supplement Sales by Product, 2016-2024e
- Australia and New Zealand - Supplement Growth by Product, 2016-2024e
Europe and Russia
- Key highlights and takeaways from the report. For example:
Region by Region: Eastern Europe and Russia sprinted away from Western Europe in supplement sales growth. Though it came from a much smaller base, the difference was pronounced with Eastern Europe and Russia sales advancing by 12.9% while Western Europe logged 7.4% in sales growth.
- Total Western Europe - Supplement Sales by Product, 2020
- Total Western Europe - Supplement Sales and Growth, 2016-2024e
- Total Western Europe - Supplement Sales by Product, 2016-2024e
- Total Western Europe - Supplement Growth by Product, 2016-2024e
- Belgium and Luxembourg - Supplement Sales by Product, 2020
- Belgium and Luxembourg - Supplement Sales and Growth, 2016-2024e
- Belgium and Luxembourg - Supplement Sales by Product, 2016-2024e
- Belgium and Luxembourg - Supplement Growth by Product, 2016-2024e
- France - Supplement Sales by Product, 2020
- France - Supplement Sales and Growth, 2016-2024e
- France - Supplement Sales by Product, 2016-2024e
- France - Supplement Growth by Product, 2016-2024e
- Germany - Supplement Sales by Product, 2020
- Germany - Supplement Sales and Growth, 2016-2024e
- Germany - Supplement Sales by Product, 2016-2024e
- Germany - Supplement Growth by Product, 2016-2024e
- Italy - Supplement Sales by Product, 2020
- Italy - Supplement Sales and Growth, 2016-2024e
- Italy - Supplement Sales by Product, 2016-2024e
- Italy - Supplement Growth by Product, 2016-2024e
- Netherlands - Supplement Sales by Product, 2020
- Netherlands - Supplement Sales and Growth, 2016-2024e
- Netherlands - Supplement Sales by Product, 2016-2024e
- Netherlands - Supplement Growth by Product, 2016-2024e
- Scandinavia - Supplement Sales by Product, 2020
- Scandinavia - Supplement Sales and Growth, 2016-2024e
- Scandinavia- Supplement Sales by Product, 2016-2024e
- Scandinavia- Supplement Growth by Product, 2016-2024e
- Spain - Supplement Sales by Product, 2020
- Spain - Supplement Sales and Growth, 2016-2024e
- Spain - Supplement Sales by Product, 2016-2024e
- Spain - Supplement Growth by Product, 2016-2024e
- Switzerland and Austria - Supplement Sales by Product, 2020
- Switzerland and Austria - Supplement Sales and Growth, 2016-2024e
- Switzerland and Austria - Supplement Sales by Product, 2016-2024e
- Switzerland and Austria - Supplement Growth by Product, 2016-2024e
- United Kingdom - Supplement Sales by Product, 2020
- United Kingdom - Supplement Sales and Growth, 2016-2024e
- United Kingdom - Supplement Sales by Product, 2016-2024e
- United Kingdom - Supplement Growth by Product, 2016-2024e
- Other Western European Countries - Supplement Sales by Product, 2020
- Other Western European Countries - Supplement Sales and Growth, 2016-2024e
- Other Western European Countries - Supplement Sales by Product, 2016-2024e
- Other Western European Countries - Supplement Growth by Product, 2016-2024e
- Eastern Europe and Russia - Supplement Sales by Product, 2020
- Eastern Europe and Russia - Supplement Sales and Growth, 2016-2024e
- Eastern Europe and Russia - Supplement Sales by Product, 2016-2024e
- Eastern Europe and Russia - Supplement Growth by Product, 2016-2024e
Latin America
- Key highlights and takeaways from the report. For example:
Gut Check: Probiotics for immunity are gaining traction in Brazil and Mexico, the two largest markets in Latin America. This may represent an opportunity for the “probiotics 2.0” concept to hold onto consumer interest.
- Latin America - Supplement Sales by Product, 2020
- Latin America - Supplement Sales and Growth, 2016-2024e
- Latin America - Supplement Sales by Product, 2016-2024e
- Latin America - Supplement Growth by Product, 2016-2024e
- Mexico - Supplement Sales by Product, 2020
- Mexico - Supplement Sales and Growth, 2016-2024e
- Mexico - Supplement Sales by Product, 2016-2024e
- Mexico - Supplement Growth by Product, 2016-2024e
Middle East and Africa
- Key highlights and takeaways from the report. For example:
Strength in Numbers: Africa has been a bright spot for supplements in recent years. Growth hit a best-ever 12.2% in 2020, and before that it had ranged as high as 9.3% in 2017. Before COVID, richer nations shopping for cheap labor boosted the middle class, but the long-term effects of the pandemic on production and economy are unclear.
- Middle East - Supplement Sales by Product, 2020
- Middle East - Supplement Sales and Growth, 2016-2024e
- Middle East - Supplement Sales by Product, 2016-2024e
- Middle East - Supplement Growth by Product, 2016-2024e
- Africa - Supplement Sales by Product, 2020
- Africa - Supplement Sales and Growth, 2016-2024e
- Africa - Supplement Sales by Product, 2016-2024e
- Africa - Supplement Growth by Product, 2016-2024e
United States and Canada
- Key highlights and takeaways from the report. For example:
Herbals Honored: Canada stands out as one of few countries where growth for herbs and botanicals outshone vitamins and minerals in 2020, and the advantage was huge: 18.4% to 10.2%.
- United States - Supplement Sales by Product, 2020
- United States - Supplement Sales and Growth, 2016-2024e
- United States - Supplement Sales by Product, 2016-2024e
- United States - Supplement Growth by Product, 2016-2024e
- Canada - Supplement Sales by Product, 2020
- Canada - Supplement Sales and Growth, 2016-2024e
- Canada - Supplement Sales by Product, 2016-2024e
- Canada - Supplement Growth by Product, 2016-2024e
Company Profiles
- Alticor (Amway, Nutrilite)
- Bayer
- Blackmores
- Glanbia
- GNC
- GSK Consumer Healthcare
- Herbalife Nutrition Ltd
- Jamieson
- Nestlé Health Science
- Nu Skin
- Schwabe Group
- USANA
Related content
- A growing concern
- The shipping news
- Help wanted
- The precedent of peril
- What if it comes back?
- The Rise of Nestlé and Unilever
- High-stakes shakes
- Hard times left behind
- Building a better botanicals business: Q&A with Ann Armbrecht
- Stuck on supply chain success: Q&A with Nick O’Flaherty
- Everchanging China
- The Great Supply Chain Crisis of 2021
- Of COVID and culture in India: Q&A with Dr. R.B. Smarta
- Growing but challenged
- Continental shift: Q&A with Patrick Coppens
- Behind the global products curtain: Q&A with Anton Oražem
- Globally personal: Q&A with Nard Clabbers
- Challenges for Africa: Q&A with Mike Hughes
- Supplement brands highlight worker safety during challenging year
- The right regulations for the job
The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.
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Bill Giebler
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Rick Polito
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Claire Morton Reynolds
Senior Industry Analyst
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