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Learn WHY growth is happening with analysis across 22 health conditions.
The Condition Specific Report: Answering 'Why?'
April 2022: Market Overview Issue
April 2022: Market Overview Issue

April 2022: Market Overview Issue

$199.00

The pandemic’s persistence boosted 2021 supplements growth beyond early projections. We now estimate 7.4% growth for supplements in 2021, bringing the market to just short of $60 billion. That’s a big swing from what we forecast last summer, in that period between the optimism upswing brought by the vaccines and the gut-punch reality of the Delta variant, when we projected 5.3% growth for supplement sales.

The story behind all these numbers is how the up-and-down of lockdowns affected sales channels. Sports nutrition provides a telling example. With gyms closed and consumers trying to avoid any additional exposure by stopping at a supplement-focused store, 2020 held sports nutrition to 6.6% growth. In 2021, growth climbed back to 9.2%, the best the category has seen since 2013.

E-commerce now accounts for 16.7% of all sales and is on track to be the biggest channel in supplements in 2024. That growing footprint impacts every other channel in supplements, especially mass market and practitioner. 

The impact off all these changes will last long after COVID, showing us again how a pandemic we once believed might last weeks will impact supplements for years to come. Our most in-depth issue of the year tells this story in 42 pages with 17 unique market & survey data charts. 

    Issue Features

    17 Proprietary Data Charts

    See which data charts are included in this issue, from NBJ's proprietary model to unique combinations of secondary sources.

    • Supplement Industry Sales and Growth, 2017-2025e
    • Supplement Sales by Category, 2021
    • Eastern Europe and Russia: Supplement Sales and Growth 2016-2024e
    • Global Supplement Industry Sales and Growth 2016-2024e
    • Cold, Flu and Immunity Supplement Sales and Growth 2016-2024e
    • When Consumers Began Taking Supplements - Source: Nutrition Business Journal Survey N= 1,005 collected week of January 26, 2022
    • Consumer Preferences for Supplement Formats - Source: Nutrition Business Journal Survey N= 1,005 collected week of January 26, 2022
    • Consumer Attitudes Toward Taking Supplements in Pill and Non-Pill Formats - Source: Nutrition Business Journal Survey N= 1,005 collected week of January 26, 2022
    • Hemp CBD Sales and Growth, 2016-2024e
    • Consumer Confidence in Safety, Quality and Effectiveness of Supplements - Source: Nutrition Business Journal / NEXT Data & Insights 2021 Changing Consumer Survey, *Among total U.S. Population N=1,000
    • Consumer Lack of Trust Across Institutions - Source: Nutrition Business Journal / NEXT Data & Insights 2021 Changing Consumer Survey, *Among total U.S. Population N=1,000
    • Ayurvedic Herbals Sales and Growth, 2016-2024e Source: Nutrition
    • Other Chinese Herbs Sales and Growth, 2016-2024e
    • Supplement Growth by Channel, 2017-2025e
    • Supplement Sales by Channel, 2017-2025e
    • Herbs and Botanicals Sales and Growth, 2017-2025e
    • Total Supplement Industry Growth vs. Herbs and Botanicals Growth, 2017-2025e

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