Name: April 2022: Market Overview Issue
Brand: NBJ
SKU: NBJ220401
Price: 199.0 USD
Availability: InStock

April 2022: Market Overview Issue

$199.00

The pandemic’s persistence boosted 2021 supplements growth beyond early projections. We now estimate 7.4% growth for supplements in 2021, bringing the market to just short of $60 billion. That’s a big swing from what we forecast last summer, in that period between the optimism upswing brought by the vaccines and the gut-punch reality of the Delta variant, when we projected 5.3% growth for supplement sales.

The story behind all these numbers is how the up-and-down of lockdowns affected sales channels. Sports nutrition provides a telling example. With gyms closed and consumers trying to avoid any additional exposure by stopping at a supplement-focused store, 2020 held sports nutrition to 6.6% growth. In 2021, growth climbed back to 9.2%, the best the category has seen since 2013.

E-commerce now accounts for 16.7% of all sales and is on track to be the biggest channel in supplements in 2024. That growing footprint impacts every other channel in supplements, especially mass market and practitioner.

The impact off all these changes will last long after COVID, showing us again how a pandemic we once believed might last weeks will impact supplements for years to come. Our most in-depth issue of the year tells this story in 42 pages with 17 unique market & survey data charts.

Issue Features

Silver lining gets second season

Pandemic’s persistence boosts 2021 supplements growth beyond early projections

Fact of war

Ukraine war already impacting supply chain and the biggest challenges may be still to come

On the eve of uncertainty

FDA promised clarity on NAC as this issue goes to press but the story so far suggests resolution may be elusive

Moving from pandemic to endemic

Four experts weigh in on the future of the supplement industry

Taste matters

For non-pill supplements, flavor can make or break a product’s success

Accelerated intelligence

With speed and without bias, AI discovers unlikely possibilities for R&D

The tester tested

Researcher behind paper that questioned herbal supplements falls from grace, but the industry sees no value in a victory lap

The next old thing

What’s on the horizon for dietary supplements from far away places and little-known cultures?

Virtually disruptive

Digital wholesale marketplaces are changing distribution in the natural products industry

A shining star that keeps on shining

Herbs and botanicals continue to outpace the market, but what drives that growth may be changing

An expert looks at how two years of the pandemic has affected nutrition and health

Q&A with Ashley Koff

17 Proprietary Data Charts

See which data charts are included in this issue, from NBJ's proprietary model to unique combinations of secondary sources.

Supplement Industry Sales and Growth, 2017-2025e
Supplement Sales by Category, 2021
Eastern Europe and Russia: Supplement Sales and Growth 2016-2024e
Global Supplement Industry Sales and Growth 2016-2024e
Cold, Flu and Immunity Supplement Sales and Growth 2016-2024e
When Consumers Began Taking Supplements - Source: Nutrition Business Journal Survey N= 1,005 collected week of January 26, 2022
Consumer Preferences for Supplement Formats - Source: Nutrition Business Journal Survey N= 1,005 collected week of January 26, 2022
Consumer Attitudes Toward Taking Supplements in Pill and Non-Pill Formats - Source: Nutrition Business Journal Survey N= 1,005 collected week of January 26, 2022
Hemp CBD Sales and Growth, 2016-2024e
Consumer Confidence in Safety, Quality and Effectiveness of Supplements - Source: Nutrition Business Journal / NEXT Data & Insights 2021 Changing Consumer Survey, *Among total U.S. Population N=1,000
Consumer Lack of Trust Across Institutions - Source: Nutrition Business Journal / NEXT Data & Insights 2021 Changing Consumer Survey, *Among total U.S. Population N=1,000
Ayurvedic Herbals Sales and Growth, 2016-2024e Source: Nutrition
Other Chinese Herbs Sales and Growth, 2016-2024e
Supplement Growth by Channel, 2017-2025e
Supplement Sales by Channel, 2017-2025e
Herbs and Botanicals Sales and Growth, 2017-2025e
Total Supplement Industry Growth vs. Herbs and Botanicals Growth, 2017-2025e

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NBJ Issues are monthly publications that cover industry-specific topics in a magazine-like format that is brief and actionable. Backed with proprietary NBJ data, NBJ Issues feature articles by NBJ editors and other industry authors, providing insights and commentary to keep you up to date on pressing matters.

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