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The New Normal: Supplement Industry Growth Outpaces Pre-Pandemic Projections
Supplement Market Rebounds with 4.4% Growth

U.S. Specialty Supplement Sales and Growth by Product Category and Channel, 2001-2026e


This one-page chart shows consumer sales of specialty supplements across sub-categories and channels, with actuals from 2001-2022 and projections for 2023-2026.

Specialty supplement categories:

  • Melatonin
  • Probiotics
  • DHEA
  • Fish/Animal Oils
  • Plant Oils
  • Glucosamine/Chondroitin
  • Bee Products
  • CoQ10
  • 5 HTP
  • SAMe
  • MSM
  • Gelatin
  • Digestive Enzymes
  • Homeopathics
  • Others


  • All Channels
  • Natural and Specialty Retail
  • Mass Market Retail
  • Direct to Consumer

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    Source: Nutrition Business Journal estimates derived from data provided by IRI Group (a Chicago-based market research firm), SPINS, Nicholas Hall's DB6 database, in partnership with Nielsen in specific countries, IMS Health (a healthcare information and consulting company), NBJ survey and interviews, and other sources.

    (Consumer sales, $Mil) Some revenues are approximations that have been compiled from executives, industry analysts and published materials. Although NBJ has made every effort in partnership with Nielsen in specific countries, and IMS Health, and NBJ Surveys. Revenue figures are not the result of audits and therefore not guaranteed to be accurate. Errors and omissions are unintentional.