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Fueling Performance, Shaping Wellness: The Latest Trends in Sports Nutrition & Weight Management
The latest data: Sports Nutrition & Weight Management
Collagen Report 2022
Collagen Report 2022
Collagen Report 2022
Collagen Report 2022
Collagen Report 2022
Collagen Report 2022
Collagen Report 2022
Collagen Report 2022

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Collagen Report 2022


Collagen’s increasingly ubiquitous presence is a striking visual symbol of how this specialty supplement has gone mainstream. The way this ingredient shows up across nearly every format and channel, along with its incredible growth, inspired us to write the first collagen report. Inside you'll find market sizing for collagen supplements across channels and health conditions that you won’t find anywhere else.

Our consumer research from March 2022 surveyed 815 collagen users & 1,001 non-collagen users, and helps glean perspectives on buying habits, attitudes and preferences. In a market driven by efficacy, these findings will help smart business leaders identify new areas for consumer education that'll open the door to new customers. These strategies couldn't be more important as collagen matures as an ingredient.

Collagen was already on an upward swing in 2018-2019 with incredible growth rates over 32%, while 2020 saw it backing off significantly to 12.0%, possibly driven by pandemic-related immune focus. Growth has normalized but is still strong at 14.6% in 2021, with the market reaching $222 million. We expect it to remain steady by maintaining market share around hair, skin and nails; along with strong growth in general wellness and joint health. 

As so much of the collagen market has rapidly developed in the past few years, this deep-dive report lays out opportunities and smart strategies for brands who are already in the collagen space and highlights the white spaces for those looking to enter.

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Each chapter contains action items to bring the insights into your day-to-day

For the MarketerFor the Product DeveloperFor the CEO/Executive


36 Charts & Graphs

2017 - 2025e

Consumer research from March 2022

815 collagen users & 1,001 non-collagen users

10 Company Profiles

Raw Data + PPT Slides

Collagen 101: What is collagen anyway?

Collagen, simply put, is a protein, and it’s the most abundant protein found in mammals, making up as much as a third of the human body’s protein. It’s an amino acid that serves as the connective tissue that holds our bodies together, and keeps skin looking young, bones staying strong and joints moving smoothly.

By the time people hit 30, they start to produce less and less collagen, causing their skin to become thin and to wrinkle. Humans carry 28 different types of collagen in our bodies, and five different types of collagen make it into supplements. These types are all animal-based, from cows, chicken or fish, and categorized as Type I, Type II, Type III, Type V and Type X. Most of the collagen products that consumers consume are either Type I, II or III. Type I—the type that keeps skin supple and smooth— makes up 90% of the collagen in human bodies. Bovine collagen has Type I and III and helps skin stay elastic and hydrated; chicken collagen has Type II for joint and cartilage (and eggshell membrane which contains Type I and V) and marine collagen contains Type I and III, and is thought to help skin and cartilage.

Table of Contents

Click through each chapter for detailed list of data charts and survey questions.

Executive Overview

Consumer Survey

Company Profiles

The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

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Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."


Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals


"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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