Table of Contents
Click through each chapter for detailed list of data charts and key takeaways
Executive Overview
Sales Channels
Ayurveda
Elderberry
Hemp CBD
Mushrooms
Related content
Section
The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.
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Methodology
Explore our unique modelSee who's behind our data
Bill Giebler
Content & Insights Director
Rick Polito
Editor-In-Chief
Claire Morton Reynolds
Senior Industry Analyst
Cindy Van Schouwen
Business Dev Manager
Testimonials
Gaia Herbs
Director, Brand Strategy
"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."
Megafood
Director of Marketing
"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."
Native Botanicals
Owner/President
"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"
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