Herbs and botanicals sales have once again surpassed the overall supplement industry, with growth at 9.7% and 7.5% respectively in 2021 with similar projections for 2022. Are you looking to learn more about what channels, health conditions, and behaviors are driving this expansion? 

Growth in this mainstay market has been outpacing the rest of the industry since 2013, reaching record-breaking heights in 2020 with a 17.3% growth rate bringing in over $11.2 billion dollars. The mainstreaming of herbs and botanicals continues to be a driving force with the most impressive growth coming from the mass market channel. 

The story goes beyond the aisles as consumer preferences show that delivery format can sometimes be just as important as claims and evidence. In this report, we pair the findings from a survey of herbs and botanical users with our market sizing to paint a complete picture of where each category is heading.

Inside the Herbs and Botanicals Special Report, you'll find data you can't get anywhere else like Hemp/CBD sales and growth by delivery format and Mushroom sales and growth by category (reishi, chaga, cordyceps, formulas, etc). What ingredient will steal the spotlight from turmeric and ashwagandha? Which health condition will surpass immunity? Find out with this report and give your team an edge in this highly competitive market. 

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Each chapter contains action items to bring the insights into your day-to-day