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Supplement Business Report 2022: Meteoric growth & channel pivots are just the beginning
Supplement Business Report 2022: It's here!
Supplement Business Report 2022
Supplement Business Report 2022
Supplement Business Report 2022
Supplement Business Report 2022
Supplement Business Report 2022
Supplement Business Report 2022
Supplement Business Report 2022
Supplement Business Report 2022

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Supplement Business Report 2022

The annual Supplement Business Report is a keystone reference for understanding how the industry developed in the past year and forecasting where it's heading through 2025. Coming off record growth of 14.5% in 2020, the market grew 7.5% in 2021 to $59.91 billion.

This growth had less whiplash than expected and was higher than our previously forecasted 5.3% normalization. Consumer habits have changed significantly over the past two years and inside this report you'll find commentary on how categories and channels have shifted in response. The effects of COVID in 2020 and 2021 impacted each facet of the market differently – some are normalizing, some are returning to normal growth curves, and some weren’t very impacted.

Those in the industry know - this is THE report for those who are serious about advancing their nutrition business.

165 Market Sizing Charts & Graphs

40 Company Profiles

Category-by-category analysis with projections through 2025

List of Top 50 Companies by 2021 Supplement Sales

Raw Data + PPT Slides

Sales, growth, and analysis across 6 sales channels

NBJ’s annual report detailing the industry by category and sub-category

Table of Contents

Download a detailed list of 165 data charts and articles.


The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

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Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."


Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals


"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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