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The fastest-growing category in the supplement industry? The Herbs & Botanicals report has the answer.
> Herbs & Botanicals outpace industry growth
Special Report: Supplement Market Economy Update 2023
Special Report: Supplement Market Economy Update 2023
Special Report: Supplement Market Economy Update 2023
Special Report: Supplement Market Economy Update 2023
Special Report: Supplement Market Economy Update 2023
Special Report: Supplement Market Economy Update 2023
Special Report: Supplement Market Economy Update 2023
Special Report: Supplement Market Economy Update 2023
Special Report: Supplement Market Economy Update 2023
Special Report: Supplement Market Economy Update 2023

Special Report: Supplement Market Economy Update 2023

$1,495.00

The current economic climate is challenging as inflation precedes a likely recession. The most frequent question we’re receiving right now is, How does this change NBJ predictions and projections? For the first time ever, NBJ is releasing a Special Report: Supplement Market Economy Update 2023. As predictions are shifting we want to provide you with the most up-to-date data so that you can best guide your brand with the current economic trends. 

NBJ is now reporting 1.7% growth for 2022—down from the 4.2% estimated in June. How does this effect our predictions for 2023 in our updated forecast? This special report dives into the impacts of what has happened, how consumers are reacting to inflation with the threat of recession, and an updated forecast for 2023-2025. 

This one-of-a-kind report features over 50 charts full of market sizing data, with updates to overall supplement industry, category break-outs and shifts in sales channels, as well as three survey inputs. See firsthand how consumer survey responses about grocery spending habits shifted from July to September to November of 2022, see attitudes specific to 1,000 U.S. dietary supplement users, and see what industry respondents are experiencing in their companies. 

As the economy is shifting, you need NBJ data.  Get your copy now.

Over 50 Data Charts 

Market Sizing and Survey Data

An Update to our Forecast

What's to come in 2023-2025

Raw Data + PPT Slides

Table of Contents

Click through each tab for an overview of each chapter and its data charts and survey questions.

Download the Table of Contents

Executive Overview

Appendix

Acknowledgments and Definitions

The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

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SPINS

Ecommerce model supported by

ClearCut Analytics

Testimonials

Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

Trusted by:

Glanbia
DSM
Lonza
NOW
Pharmavite

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