The current economic climate is challenging as inflation precedes a likely recession. The most frequent question we’re receiving right now is, How does this change NBJ predictions and projections? For the first time ever, NBJ is releasing a Special Report: Supplement Market Economy Update 2023. As predictions are shifting we want to provide you with the most up-to-date data so that you can best guide your brand with the current economic trends. 

NBJ is now reporting 1.7% growth for 2022—down from the 4.2% estimated in June. How does this effect our predictions for 2023 in our updated forecast? This special report dives into the impacts of what has happened, how consumers are reacting to inflation with the threat of recession, and an updated forecast for 2023-2025.

This one-of-a-kind report features over 50 charts full of market sizing data, with updates to overall supplement industry, category break-outs and shifts in sales channels, as well as three survey inputs. See firsthand how consumer survey responses about grocery spending habits shifted from July to September to November of 2022, see attitudes specific to 1,000 U.S. dietary supplement users, and see what industry respondents are experiencing in their companies. 

As the economy is shifting, you need NBJ data.  Get your copy now and pick up where this report lets off with the 2023 Supplement Business Report.

Subscribers receive 10% off!

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