35 Trends Identified and Analyzed
Social Listening Data
February - May, 2021 vs. 2022
Consumer Survey Data
1,000 representative respondents
Raw Data + PPT Slides
Analysis conducted across the include following trends + several more
Table of Contents
Click through each tab for an overview of each chapter and its data charts and company profiles.Download the Table of Contents
Cultural force: Holistic Health and Wellbeing
Cultural force: Purpose-driven Commerce
Cultural force: Modern Life
Acknowledgements and definitions
The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.
Ecommerce model supported by
Director, Brand Strategy
"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."
Director of Marketing
"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."
"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"