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Fueling Performance, Shaping Wellness: The Latest Trends in Sports Nutrition & Weight Management
The latest data: Sports Nutrition & Weight Management
Trends & Innovations
Trends & Innovations
Trends & Innovations
Trends & Innovations
Trends & Innovations
Trends & Innovations
Trends & Innovations
Trends & Innovations
Trends & Innovations
Trends & Innovations

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Trends & Innovations


Understanding consumers and their ever-changing buying patterns can be a difficult process to navigate - that’s where we come in. NEXT and NBJ worked together to build the Trends & Innovation report that features unique data and analysis that quantify the hard-to-quantify inputs. Throughout this report you’ll be provided with predictive insights in the natural products industry to help you build a more resilient brand.

Explore 35 trends that have been identified and analyzed through a trend-ranking model synthesizing three major inputs which combine: 

  • Consumer attitudes
  • Consumer behaviors
  • Innovation activity seen at Natural Products Expo West.

The multi-faceted analysis takes a look at trend such as Eat More Plants, Plant-based Ethics, Healthy Fats, Reducing Waste, Regenerative Agriculture, Brain Health, and so many more. This isn't your typical trend report as these multiple sources provide an empirical method to see which trends will resonate further into the future. We also provide dozens of product examples to help inspire your next steps.

Interested in diving even deeper into the mind of the consumer? Add the Ways of Eating report for a more in depth analysis into this topic. 

35 Trends Identified and Analyzed

Social Listening Data

February - May, 2021 vs. 2022

Consumer Survey Data

1,000 representative respondents

Raw Data + PPT Slides

Analysis conducted across the include following trends + several more

Table of Contents

Click through each tab for an overview of each chapter and its data charts and company profiles.

Download the Table of Contents

Executive Overview

Cultural force: Holistic Health and Wellbeing

Cultural force: Purpose-driven Commerce

Cultural force: Modern Life


Acknowledgements and definitions

The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

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Ecommerce model supported by

ClearCut Analytics

Our unique methodology tells you

  • what people are buying
  • where they're buying it
  • why they're buying it

Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecasts 

Explore Our Unique Model


Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."


Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights." 

Native Botanicals


"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

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