Products

What does the future hold for the immunity category in the health and nutrition industry? NBJ's Immune Health Report is the first report of its kin...

The healthy-aging market is booming, driven by a growing consumer desire to live longer, healthier lives. From dietary supplements to cutting-edg...

Dietary supplements focused on the microbiome (pre-, post-, syn- and probiotics) have shown uneven growth in recent years, with probiotics falling ...

The Mood and Mental Health Report is an illuminating resource that delves deep into the intricate tapestry of mental well-being and supplement mark...

Are you ready to dive into the fascinating world of mushrooms? The Mushroom Market Report is your comprehensive guide, shedding light on the growi...

What does personal care look like during a pandemic - and how can your business adapt to meet the needs of the new personal care consumer? In 2020,...

Personalized Nutrition is no longer just a category of disruptors wavering between industry takeover and fad status. It's established enough to h...

(Available for presale) How has the practitioner channel shifted over the past few years? What metrics do practitioners use to prescribe supplement...

How has the practitioner channel shifted over the past few years? What metrics do practitioners use to prescribe supplements to patients? Answer th...

The practitioner sales channel - that is, supplements sold by healthcare practitioners and health clubs - accounts for almost 10% of annual supplem...

Back for the first time since pre-covid, the 2023 Sales Channel Report goes beyond supplements, covering the entire natural products industry.  In...

Consumers are taking charge of their sexual wellness like never before, and this report has the data and insights to ensure your brand meets the de...

The 2026 Social Commerce Report by NBJ is a groundbreaking exploration of social commerce as a transformative new sales channel. This first-ever re...

The current economic climate is challenging as inflation precedes a likely recession. The most frequent question we’re receiving right now is, How ...

When it comes to a brand’s sustainability story, consumers want real talk—transparent, detailed information about what a brand is doing to protect ...

In the history of supplements and nutrition, we can’t imagine a more broadly shared comeback than the one we saw in 2021 for the sports nutrition a...

Sports Nutrition and Weight Management provide the most aspirational contexts in the nutrition industry, with consumers striving to create a health...

When faced with the uncertainty of the economic climate, the sports nutrition and weight management industry remained resilient throughout the yea...

Why has the Sports Nutrition market grown beyond athletes? Does the surge in hydration/energy drink sales have long-lasting staying power?  Answer ...

(Available for presale) Sports Nutrition and Weight Management represent two of the most aspirational segments in the nutrition industry, with cons...

The 2025 Supplement Business Report is your go-to resource for navigating an industry in flux—backed by 179 exclusive data charts, 33 in-depth comp...

One of NBJ’s most looked forward to times of the year is the release of our annual Supplement Business Report and the launch for the 2023 update is...

With 160 data charts exploring every aspect of the industry, the 2024 Supplement Business Report leaves no stone unturned to capture the complexity...

(Available for presale) The 2026 Supplement Business Report is your go-to resource for navigating an industry in flux. Often referred to as the “bi...