As digital commerce, AI-driven discovery, and social platforms reshape how consumers find and trust supplements, branding and marketing strategies are entering a pivotal new era. In this issue, NBJ examines how shifts in channel dynamics, the rise of social commerce, and the integration of AI into product discovery are redefining how supplement brands build credibility, communicate value, and drive growth. From the growing dominance of e-commerce and TikTok Shop to the evolving role of influencers, storytelling, and data integrity, this issue delivers a data-rich look at what it takes to stand out in an increasingly crowded and algorithm-driven marketplace. Packed with expert analysis, real-world brand examples, and forward-looking insights, the Branding and Marketing issue equips industry leaders to adapt their go-to-market strategies, strengthen trust with consumers, and compete effectively through 2026 and beyond. 
 
Who it’s for: Marketing executives, brand leaders, digital strategists, and founders navigating brand growth, consumer trust, and omnichannel marketing in the supplement industry. 
 
What they’ll learn: How AI, social commerce, influencer dynamics, and evolving consumer expectations are reshaping supplement branding, marketing effectiveness, and channel strategy — and how to position brands for sustained growth in a rapidly changing landscape.