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The State of Natural Update: Four Year Forecast
The State of Natural Update: Four Year Forecast
The State of Natural Update: Four Year Forecast
The State of Natural Update: Four Year Forecast
The State of Natural Update: Four Year Forecast
The State of Natural Update: Four Year Forecast
The State of Natural Update: Four Year Forecast
The State of Natural Update: Four Year Forecast

The State of Natural Update: Four Year Forecast

$125.00

This State of Natural update picks up right where the State of Natural Report left off, projecting market growth from 2024 through 2028.

This comprehensive report provides sales forecasting into the future of the market, covering key categories such as supplements, natural living (beauty and household products), and functional foods and beverages. This report equips you with the data you need to make strategic decisions and capitalize on emerging trends.

What’s Inside:

  • Market Sizing and Growth Projections: Understand the trajectory of the natural and organic products industry as it continues to grow beyond $300 billion, with forecasts reaching $386 billion by 2028.
  • Category Deep Dives: Explore the top sales channels for supplements, personal care, household products, and functional food and beverage categories to see where the most significant opportunities lie.

This New Hope Network report utilizes NBJ data to help natural products innovators and marketers envision four-year forecasting.

Over 40 Data Charts

Generational Consumer Data

Top 14 Ingredients

Raw Data + PPT Slides

Sales, growth, and analysis across these conditions in the healthy aging market

Table of Contents

Download the Table of Contents

Executive overview

Consumer profile

Conditions and ingredients

Biohacking

Acknowledgments and definitions

The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

Powered by

SPINS

Ecommerce model supported by

ClearCut Analytics

Our unique methodology tells you

  • what people are buying
  • where they're buying it
  • why they're buying it

Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecasts 

Explore Our Unique Model

Testimonials

Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

Trusted by:

Glanbia
DSM
Lonza
NOW
Pharmavite

Featured in:

Entrepreneur
Washington Post
Consumer Reports
Fast Company
Yahoo Finance