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Where's the activity in this $40.5 billion market? The Active Lifestyle Report is on sale now!
The Active Lifestyle Report is on sale now!

2019 Supplement Business Report


The 2020 Supplement Business Report is available now!

Known as go-to source for data and insights on the supplement industry, the NBJ Supplement Business Report is now published in an optimized fit-for-purpose format designed to make must-know business intelligence easy to access and easy to act on. The design overhaul was based on feedback from the NBJ community and incorporated everything NBJ and New Hope have learned from decades of serving the industry.

New features include direct and detailed commentary matched to data charts, product picks that best demonstrate market opportunities and “action item” call-outs specific to pivotal business roles.

What's Included:

100+ data charts & graphs
40+ Company Profiles
Excel document of raw data
Presentation-ready reports for PowerPoint

Data charts:

Sales, Growth, Channel, Category, Comparisons, and Top 10's
A sample of the 100+ charts and graphs included:
  • $46 Billion Supplement Industry by Product Category in 2018
  • Natural and Organic Products Industry Growth by Channel, 2014-2022e
  • Supplement vs. Functional Food and Beverage Sales and Growth, 2014-2022e
  • $14 Billion Vitamin Sales by Channel in 2018

For a listing of all data charts – download the Table of Contents.

The #1 guide for the supplement industry

Editor-in-chief Rick Polito explains why this report is often referred to as 'the bible' of the nutrition sector.