174 Charts & Graphs
39 Top Company Profiles + 10 Up-and-coming Companies to Watch
Category-by-category analysis with projections through 2024
List of Top 50 Companies by 2020 Supplement Sales
Raw Data + PPT Slides
This is the training manual for the nutrition industry.
And after 2020, everyone needs a refresher course.
Table of Contents
Click through each chapter for detailed list of data charts and featured companies.
Vitamins and minerals
Herbs and botanicals
Sports nutrition and meal supplements
The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.
Ecommerce model supported by
Director, Brand Strategy
"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."
Director of Marketing
"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."
"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"