Name: December 2024: Branding and Marketing Issue
Brand: NBJ
SKU: NBJ241201
Price: 199.0 USD
Availability: InStock

December 2024: Branding and Marketing Issue

$199.00

Unlock the secrets to cutting-edge marketing strategies with The December 2024: Branding and Marketing Issue. This essential read dives deep into the evolving landscape of brand promotion, offering insights tailored to an industry often skeptical of marketing's measurable impact.

Key Topics Covered:

The Omnichannel Advantage: Discover why an omnichannel approach is the key to consistent growth—but only if your organization is prepared to manage the operational challenges it brings.
Navigating the Ozempic Phenomenon: With the buzz around Ozempic reshaping consumer expectations, learn how to steer clear of overhyping your product’s functionality and maintain credibility.
Modern Strategies for Modern Consumers: From leveraging podcasts as advertising goldmines to adopting subscription models akin to Amazon and Shopify, this issue explores how to meet the demands of today’s savvy customers.

Plus, gain exclusive insights from Steve Brown of Abundance 360 in a thought-provoking Q&A on how AI is revolutionizing the present and future of nutrition marketing.

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Issue Features

The great migration offline

E-commerce winners grow up, go omnichannel for continued growth

AI as 'the ultimate influencer'

Q&A with Steven Brown, Abundance 360

Courting the core consumer

Brands looking past the natural channel may be ignoring an opportunity

Pod squad

Trusted hosts hawking products to younger health-conscious listeners make podcasts a natural fit for supplement brands

Dancing with pharma

"Ozempic era" brings new opportunities to supplements, but marketing requires caution

The subscription option

Amazon and Shopify offer different features and reach, and the best fit can vary by brand

Supplements and the post-pandemic consumer

Five years after the virus arrived in the U.S., consumers' expectations continue to change

Holistic retail

Q&A with Dave Janowicz, Alive and Well

Under the influence

Q&A with Simon Pettman, IADSA

The October apprize

By Rob Rafferty and David Thibodeau, Wellvest Capital

4 Proprietary Data Charts

See which data charts are included in this issue, from NBJ's proprietary model to unique combinations of secondary sources.

$67.39 billion supplement industry market share by channel, 2024e
Where consumers primarily get information on supplements they purchase, by generation
How often current GLP-1 drug users take supplements
E-commerce channel sales and growth, 2019-2027e

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NBJ Issues are monthly publications that cover industry-specific topics in a magazine-like format that is brief and actionable. Backed with proprietary NBJ data, NBJ Issues feature articles by NBJ editors and other industry authors, providing insights and commentary to keep you up to date on pressing matters.

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