Skip to content
The New Normal: Supplement Industry Growth Outpaces Pre-Pandemic Projections
Supplement Market Rebounds with 4.4% Growth
Condition Specific Report
Condition Specific Report

Condition Specific Report 2024 [Presale]


Discover the latest insights and trends in the health and wellness industry with the 2024 Condition Specific Report. See what conditions consumers are trying to address with supplements and understand the motivations behind their purchases.

This comprehensive report features 139 data charts and offers an in-depth analysis of the top 22 conditions driving supplement sales including cold/flu/immunity, heart health, gut health, bone and joint health, women’s/men’s/children’s health, sleep support, hair/skin/nails, cognitive health and mental health. This report provides a thorough understanding of the why behind market dynamics, in addition to highlighting the key ingredients and top sales channels for each condition.

Key Features:

  • Historical and Future Sales Data: Analyze sales data from 2019 to 2027, giving you a broad perspective on market performance and future projections.
  • Top Conditions: Gain insights into the leading health conditions driving supplement sales, including detailed breakdowns of top ingredients used and the most effective sales channels to target for each condition.
  • Growth Tracking: See how the top 5 fastest-growing conditions from 2023 compare to NBJ’s estimates for 2024.

This report allows you to understand the evolving landscape of the supplement industry and the factors influencing consumer purchasing decisions. Discover which ingredients are most popular for specific health conditions and how their popularity is changing over time. Learn about the most effective sales channels for each condition, helping you optimize your marketing and distribution strategies.

Equip yourself with the knowledge to make informed decisions and capitalize on emerging opportunities with the 2024 Condition Specific Report.

This report is available for presale. Release Date: 7/29/2024

Over 150 Data Charts

30 Company Profiles

22 Health Conditions Tracked

Raw Data + PPT Slides

Sales, growth, and analysis across these health conditions

Table of Contents

Download the Table of Contents

Executive Overview

Beauty from within

Bone health

Brain health

Cold, flu and immunity

Gastrointestinal health

Women’s general health

Men’s general health

Children’s general health

Healthy aging

Healthy sleep

Heart health

Liver health and detox

Joint health


Mood and mental health

Pre- and postnatal health

Sexual health

Eye health

Weight management

Company profiles

Related content

Acknowledgments and definitions

The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

Powered by


Ecommerce model supported by

ClearCut Analytics

Our unique methodology tells you

  • what people are buying
  • where they're buying it
  • why they're buying it

Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecasts 

Explore Our Unique Model


Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."


Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals


"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

Trusted by:


Featured in:

Washington Post
Consumer Reports
Fast Company
Yahoo Finance