Discover the latest insights and trends in the health and wellness industry with the 2024 Condition Specific Report. See what conditions consumers are trying to address with supplements and understand the motivations behind their purchases.

This comprehensive report features 139 data charts and offers an in-depth analysis of the top 22 conditions driving supplement sales including cold/flu/immunity, heart health, gut health, bone and joint health, women’s/men’s/children’s health, sleep support, hair/skin/nails, cognitive health and mental health. This report provides a thorough understanding of the why behind market dynamics, in addition to highlighting the key ingredients and top sales channels for each condition.

Key Features:

• Historical and Future Sales Data: Analyze sales data from 2019 to 2027, giving you a broad perspective on market performance and future projections.
• Top Conditions: Gain insights into the leading health conditions driving supplement sales, including detailed breakdowns of top ingredients used and the most effective sales channels to target for each condition.
• Growth Tracking: See how the top 5 fastest-growing conditions from 2023 compare to NBJ’s estimates for 2024.

This report allows you to understand the evolving landscape of the supplement industry and the factors influencing consumer purchasing decisions. Discover which ingredients are most popular for specific health conditions and how their popularity is changing over time. Learn about the most effective sales channels for each condition, helping you optimize your marketing and distribution strategies.

Equip yourself with the knowledge to make informed decisions and capitalize on emerging opportunities with the 2024 Condition Specific Report.

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Each chapter contains action items to bring the insights into your day-to-day