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Longevity Report 2024
Longevity Report 2024
Longevity Report 2024
Longevity Report 2024
Longevity Report 2024
Longevity Report 2024
Longevity Report 2024
Longevity Report 2024
Longevity Report 2024
Longevity Report 2024
Longevity Report 2024
Longevity Report 2024

Longevity Report 2024

$2,495.00

Longevity: The New Frontier in Health and Wellness 

The healthy-aging market is booming, driven by a growing consumer desire to live longer, healthier lives. From dietary supplements to cutting-edge bio-hacking techniques, consumers are more eager than ever to invest in products that promise extended years and improved quality of life. But who is most interested in longevity? What are their buying triggers? What conditions are they trying to address with healthy-aging products? The 2024 Longevity Report is your ultimate resource for answering these questions, offering a comprehensive look into the minds of consumers and the products they want. 

What's in this Report? 

  • 8 Market Sizing Charts: Gain a clear picture of the healthy-aging market with a high-level overview of key categories, growth trajectories, and emerging trends, helping you understand where the greatest opportunities lie. 

  • 37 Consumer Survey Charts: Refine your strategies and align your products with market demand using these unparalleled insights into the preferences, behaviors, and motivations of average consumers and supplement enthusiasts alike.  

  • Top 14 Ingredients for Healthy Aging Supplements: Understand what ingredients are capturing consumer interest and driving sales. From vitamins to probiotics, these are the ingredients that are defining the future of healthy-aging supplements. 

The Key to the Healthy Aging Market: Quality Over Quantity 

While everyone wants to live longer, market research shows that consumers are increasingly prioritizing the quality of the years they live over simply adding more. With a focus on what’s really driving consumer choices in the healthy-aging space, this report empowers you to align your products and strategies with what consumers truly value: living healthier, more fulfilling lives. 

This report also dives into Biohacking, the hot trend revolutionizing the healthy-aging space. Understand how consumers are using biohacking techniques to optimize their health, and how it’s affecting the healthy-aging market as a whole.  

Equip yourself with the knowledge to make informed decisions and capitalize on emerging opportunities with the 2024 Longevity Report, available now.

Over 40 Data Charts

Generational Consumer Data

Top 14 Ingredients

Raw Data + PPT Slides

Sales, growth, and analysis across these conditions in the healthy aging market

Table of Contents

Download the Table of Contents

Executive overview

Consumer profile

Conditions and ingredients

Biohacking

Acknowledgments and definitions

The NBJ model pulls from myriad data sources, outlined in our Methodology. Critical to our outputs are partnerships with SPINS, which powers our retail data and understanding, and ClearCut Analytics, whose Amazon data supports our e-commerce projections.

Powered by

SPINS

Ecommerce model supported by

ClearCut Analytics

Our unique methodology tells you

  • what people are buying
  • where they're buying it
  • why they're buying it

Learn how this multi-input data model provides a comprehensive view of the industry and delivers the most accurate forecasts 

Explore Our Unique Model

Testimonials

Gaia Herbs

Director, Brand Strategy

"As a brand and product development leader in the natural products industry, I have always relied on NBJ as valuable and primary sources for credible industry data and actionable insights on emerging trends."

Megafood

Director of Marketing

"NBJ Reports are used by our Exec Team, Brand/Mktg/Sales leaders to support data-based decision making and gives us industry and competitive insights."

Native Botanicals

Owner/President

"The data and information vividly reflects the trends, challenges, regulatory impacts we have experienced as we have grown into the ‘adult-hood’ of an industry we are today"

Trusted by:

Glanbia
DSM
Lonza
NOW
Pharmavite

Featured in:

Entrepreneur
Washington Post
Consumer Reports
Fast Company
Yahoo Finance